1045 - 1055

What good is AI with bad data: why a solid data foundation and analytics practice is critical for success

Danielle West
Senior Consultant, Technology & Data Transformation APAC
GroupM Nexus

This session will be presented in English – A live Thai narration kit is available upon request.

1055 - 1105

Unlock the true potential of digital marketing

Weera Kasetsin
Chief Product Officer
LINE Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1105 - 1145

Synergise in action: winning over the puzzling consumers & 2024 pitfalls

PANELLISTS:
Pathamawan Sathaporn
– GroupM Thailand
Parattajariya Jalayanateja – VML Thailand
Kanaporn Hutcheson – GREYnj United
Wanramai Aurtaveekul – Ogilvy Thailand

MODERATOR:
Arpapat Boonrod
– Kantar Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1045 - 1155

Exclusive Observation - What's NEXT!

Yada Sarttarasathit
Chief Digital & Marketing Officer (CDMO)
L’Oreal Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1200 - 1300

Networking lunch

Presented by Mobkoi

1300 - 1310

Redefining commerce media: How technology is changing the game

Mookthita Tharnthammakoon
Performance Lead
GroupM Nexus Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1310 - 1320

The future of personalised advertising: how to navigate consumer-centric marketing in 2024 and beyond

Mindy Sarika
Client Service Director, SEA
The Trade Desk

This session will be presented in Thai – A live English narration kit is available upon request.

1320 - 1400

From metrics to meaning: unlocking new possibilities

PANELLISTS:
Sopon Gaethong – Unilever
Megan Reichelt – IAS
Kredrada Benjaathonsirikul – VGI

MODERATOR
Kanjanawat Pansuwan
– Mindshare Thailand

This session will be presented in both Thai and English – A live narration kit is available upon request.

1400 - 1410

AI generative for media planning

Chalalai Nakwilai
Head of Strategy
Wavemaker Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1410 - 1420

Google generative search AI: getting ready for big change & big opportunities

Worayud Laisuwan
SEO Director
GroupM Nexus Thailand

This session will be presented in English – A live Thai narration kit is available upon request.

1420 - 1430

The real-life experience for digital transformation

Nidarat Urailertprasert
Unilever Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1430 - 1510

The future of advanced media - unlocking the hidden potential

PANELLISTS:
Rathakorn Surbsuk
– GroupM Thailand
Phakwan Wongphontawee – Plan B Thailand
Winradit Kolasastraseni – TrueID
and more

MODERATOR:
Jitlada Sidhu – EssenceMediacom Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1510 - 1520

The cross-platform playbook for brand catapulting new heights

Charinya Yimsong
Investment Director
Mindshare Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1520 - 1535

Break

Presented by VIU

1535 - 1545

Shoppertainment: The future of consumer & commerce

Sarinya Perumal
Thailand Head of Channel Partnership
TikTok

This session will be presented in Thai – A live English narration kit is available upon request.

1545 - 1555

The evolution of eCommerce towards the Thai hyper-shopper

Tatsatorn Dharaithai
eCommerce Manager
Wavemaker Thailand

This session will be presented in English – A live Thai narration kit is available upon request.

1555 - 1635

Building stronger connections: leveraging Thai content for brand success

PANELLISTS:
Vichanee Srisawat – 
Workpoint Entertainment
Jitinat Asdamongkol – ONE Championship Thailand
Krobkeaw Panyarachun – The One Enterprise

MODERATOR:
Chonruetai Tawitaranond – The Goat Agency Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1635 - 1645

5 Content rules to thrive in 2024: Because nobody wants to be boring

Niti Chaichitathorn (Pompam)
GMMTV

This session will be presented in Thai – A live English narration kit is available upon request.

1645 - 1655

Driving breakthrough for brands in the new communication economy, 'Engagement Planning'

Tipasak Tewinpongwet
Business Director
EssenceMediacom Thailand

Phurirak Rungsirisilp
Business Director
EssenceMediacom Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1655 - 1700

Closing

Pathamawan Sathaporn
CEO
GroupM Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

GroupM FOCAL is a prestigious conference designed exclusively for invited guests.

Interested in Attending FOCAL 2024?
For inquiries about attending FOCAL 2024, please contact your designated GroupM agency in Thailand. 
These agencies include Mindshare, EssenceMediacom, Wavemaker, and mSix&Partners.

Focal point 1

Biohack your consumer's brain: Crack the neural marketing code

{ Consumer }
Unleash the hidden potential of your customers’ minds! Dive beyond awareness and into the frontier of neuro-marketing. Understand unspoken desire, craft mind-bending experience, and forge unbreakable emotional bonds.

This session ignites a revolution in consumer understanding.

Focal point 2

Hyperconnected commerce: From storefronts to starships, blast off to retail bliss

{ Commerce }
Forget the limitations of traditional retail as the FOCAL point takes you on a hyperconnected journey across the frontiers of commerce, where online and offline experiences seamlessly merge into one. Witness the revolutionising strorefront, personalise journey across physical and digital touchpoints, and discover innovative payment gateways that unlock a universe of possibilities.

Blast off with us and rediscover the magic of shopping in a world where everyone’s customer is a cosmic adventurer.

Focal point 3

Content catapult: Launch engaging stories to the digital cosmos

{ Content & Influencer }
Ditch the content black hole! This FOCAL point ignites your brand’s story engine, propelling you beyond predictable campaigns to the frontiers of captivating content. Learn from industry heroes as they unveils secrets to crafting authentic, data-driven narratives that resonate in the digital cosmos.

Exploring how strategic partnership with niche creators and innovative formats of video can amplify your message and ignite audience conversations.

Focal point 4

Data detective: Crack the customer code, ignite marketing supernova

{ Data & Technology }
Leave data dreg behind! Blast off to the marketing frontier with FOCAL, where cutting-edge tech transforms you into a cosmic data detective. Uncover hidden customer gems, predict trends before they ignite, and craft supernova campaigns with pinpoint personalisations.

Witness data pioneers unveil their secrets, fuelling brand ascents in this new data-driven galaxy.

Focal point 5

Beyond the box: ignite audience journey with CTV and DOOH

{ Intelligence media }
Forget tired TV grids and passive billboards! Blast past the limitations of traditional media and propel yourself into the dynamic frontier of Connected TV and Digital Out-of-Home. Witness trailblazers rewrite the rules of engagement, captivating audiences across connected screens and interactive landscapes. Learn how to leverage cutting-edge tech and data-driven insights.

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