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Pathamawan, or Linda to clients and colleagues, joined GroupM in 2006 as Insights Director of Mindshare Thailand. She became Managing Director of Mindshare in 2014, and subsequently Group CEO in 2022.
Her career began in 1990 as AE trainee at Lintas (LOWE), where she was Account Director until 1995, when she joined Bates Thailand. She returned to LOWE in 1997 as Associate Director, was promoted to VP, and subsequently became a strategic planner.
Nokki has over 23 years of experience in Insights consultancy for leading brands. She is specialized in human understanding and business intelligence esp. consumer psychology, brand strategy as well as social and developmental research.
She is a special lecturer for research techniques and marketing for graduate students and Business Intelligence Course as well as for courses for clients. She is a columnist for business newspaper as well as a speaker for International conferences.
In 2009, she received the Best Researcher Award from InsightAsia Research group and in 2008 InsightAsia Spirit Award
In 2018, she has received ESOMAR award for Best Paper in APAC on Digital Anthropology
In 2019, received Thailand Women Leader Award from CMO Asia
She was the President of Thailand Market Research Society (TMRS) during 2017-2018 and is currently the Honorable Advisor for TMRS.
In 2021, she is ESOMAR representative, Thailand
A marketing & digital media specialist with more than 10 extensive years of experience. Pan is currently in charge as the Director of Marketing & Development that leverage industry knowledge to provide key insights and strategic recommendation for clients' growth in business or product across GroupM agencies; Mindshare, EssenceMediacom, Wavemaker and mSix&Partners.
Among Pan's portfolio in consumer research, he is known and specialised in the behaviour of the Thais; the ways of life, media connection and purchase intention.
Neil Mavichak leverages over two decades of marketing communication experience across diverse regions, including Asia Pacific, Europe, the Middle East, and North America, with a strong focus on Thailand in the latter half of his career. He is distinguished leader with a proven track record in translating consumer research into effective brand strategies across these vast markets.
Currently, Neil serves as the Managing Partner of Marketing & Development at GroupM Thailand. In this role, he spearheads the development of strategies solutions informed by in-depth consumer insights, ensuring they remain relevant across the cultural nuances of the region. His expertise, honed through his extensive experience, extends across GroupM's Thailand powerhouses, including Mindshare, EssenceMediacom, Wavemaker, and mSix&Partners.
Beyond his industry contributions, Neil demonstrates a commitment to academic pursuits. He actively shares his knowledge and insights with future marketing leaders at Assumption University.
Danielle West was born in subburb of Boston, Massachusetts and has lived in Toronto, London, Singapore and Los Angeles before moving to Bangkok. Danielle has been working in digital since 1999 across analytics, content, customer experience, omnichannel marketing and data strategy in the US, EMEA and APAC regions. She has worked with brands such as Disney, Sony, Activision, PayPal, Monster, Unilever, M&S, ANZ bank, Malaysia Airlines, Lazada, Informa, Bauer Media and Timberland to name a few. Having worked client side, agency side and tech vendor side, she offers a comprehensive perspective necessary in understanding the needs and objectives of all stakeholders for digital transformation strategies and personalized customer experience strategies at scale.
A communications leader with over 20 years of experience, Krobkaew is an expert in integrated communications planning. Her impressive career spans both international and Thai companies, including King Power, Coca-Cola Thailand, and Webber Shandwick.
Krobkaew's experience covers the full spectrum of communications, from crafting corporate image and social sustainability initiatives to crisis communication. Currently, she is the Chief Strategic Corporate & Communication Officier for The One Enterprise Public Company Limited.
Jitinat Asdamongkol or "Plai" joined ONE Championship in 2019 to lead ONE Championship's operations in Thailand, overseeing growth strategy and strengthening the ONE network and ecosystem in the country.
Part of Jitinat's role as President of ONE Championship Thailand is to develop and nurture athletes and transform them into real-life superheroes by creating a strong sustainable ecosystem. This includes initiative in-step with local partners, stakeholders and communities in the industry.
Prior to joining ONE Championship, Jitinat served as President of Thai Mixed martial Arts Federation (TMMAF) and Content Innovation Director at JSL Global Media. He has focused most of his career on developing amateur mixed martial arts in Thailand. Also, he helped to establish standard rules and regulations, as well as develop the sport on a grassroots level.
During his time at TMMAF, Jitinat arranged events and learning programs to raise knowledge and awareness surrounding mixed martial arts. He also helped establish mixed martial arts as a safe and position sport for the people of Thailand.
An accomplished professional with more than nineteen years of comprehensive expertise in media planning and buying, adeptly serving both international and local brands across a wide spectrum of sectors, including Retail, Supplementary, FMCG, Beverages, and Financial industries.
With over a decade committed to honing strategic planning methodologies, she seamlessly transitioned to the investment team, capitalizing on her strategic acumen to drive resource optimization. Through close collaboration with both planning and buying teams, she meticulously oversees cost efficiency and upholds exemplary quality benchmarks for key clients amidst the dynamic shifts of the market landscape.
Build has been on a mission to redefine integrated commerce solutions, pioneer a trailblazing journey of programmatic innovation for nearly a decade. At the forefront of the programmatic landscape, she has orchestrated a holistic integration across the technology ecosystem, leveraged Artificial Intelligence to create actionable solution that evolve with generative outcome for advertiser investments.
Through a relentless pursuit of achievement and innovation, Build has positioned herself as a leader in integrating the power of AI and machine learning. With these cutting-edge technologies, she optimizes every dollar of investment and accelerates efficiency and effectiveness in programmable integrated commerce. This commitment to advancement will ensure that stakeholders realize unprecedented success while driving the evolution of commerce in the digital age.
Pom has accumulated more than 10 years of experience in media agencies, demonstrating expertise for both local and regional clients with broaden knowledge from Offline, Online, Performance, eCommerce, Media Activation to KOL.
Throughout the career, Pom has contributed to, advised on, and successfully implemented a wide array of projects spanning from brand development to performance enhancement. His professional background encompasses diverse industries, encompassing renowned global brands such as Coca-Cola, Kellogg’s, and Samsung, as well as local enterprises like KBank, TRUE, and AZAY. With a focus on achieving results, Pom consistently explores opportunities and alternative approaches to ensure project objectives are met.
Tipasak or Ti in a nutshell to client and colleagues.
Tipasak has been working in media advertising industry for 18 Years, having well knowledge of both offline and online media as he works as media planner for 16 years and as online trader for 2 years. He has been handling variety of client from mass to selective products that makes him well-rounded.
Phurirak, known as Louis in professional circles, with over a decade of experience in the media industry driven by his passion.
His extensive media planning experience has seen him navigate the dynamic world of media with finesse, making significant contributions through his innovative mindset and commitment to excellence.
Sarinya Perumal is the Thailand Head of Channel Partnership at TikTok, commands the forefront of agency business in Thailand across media and creative agencies. Aiming to enhance platform knowledge and empower renowned agencies to optimally support brands with strategic approaches.
Prior to this role, Sarinya's leadership was instrumental across multiple verticals, including mobile applications, food and beverage, and performance marketing agencies. This vast experience has enriched her with a broad perspective, enabling her to offer comprehensive support to brands and agencies alike. She is also a fervent advocate of leveraging creativity and advertising to drive sales, a vision she passionately shares at various industry events such as on Automotive, Finance, and F&B sectors.
Megan Reichelt is the Country Manager of Southeast Asia (SEA) at Integral Ad Science.
In her role, Megan actively works with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. Megan joined IAS as Strategic partnerships manager and then got promoted to Programmatic lead in the region before being appointed as the Country Manager, SEA.
With over seven years of experience across Australia and Singapore, Megan brings strong expertise in digital advertising, business development, relationship management, leadership and all things programmatic.
Before joining IAS, Megan was the Regional Sales and Marketing Manager at Accor hotels and was instrumental in establishing long-standing partnerships.
Megan is a member of the IAB SEA Programmatic Council 2022.
As Client Services Director for Southeast Asia at The Trade Desk, Mindy manages strategy and execution for key regional initiatives and oversees the Southeast Asia account management and Trading team in Singapore. Mindy brings 10 years of digital marketing experience to the role.
Before joining The Trade Desk, Mindy led the advertising product development at True Digital Group in Thailand. Prior to that, she spent a few years at Google APAC as an Advertising Product Specialist, where she provided consultations for a range of advertisers from SMEs to agency partners. In addition, she was also a Partner Manager for publishers and developers, focused on growing the sell-side business.
Weera is responsible for directing and managing the development of products and services on the LINE app to fulfill the needs of users. With over 25 years of experience and expertise in technologies and product development in various industries in Thailand and globally, his mission is to enhance the user experience in communication, lifestyle, and business solutions.
Khun Joy has embarked on a major career transformation journey from being a product user to a product developer at VGI.
Before joining VGI, Khun Joy has worked with numerous global agencies such as GroupM, IPG, and Starcom.
The highlight of her career during her moment at the agency. her was winning 2 Gold Media Lions from Cannes Lions for the best use of integrated media and fast-moving consumer goods.
Moreover, Khun Joy has been invited to speak at various marketing stages as a representative of VGI, a leader in offline and online Solutions. She shared successful case studies of O2O Solutions marketing strategies, distinguished by precise analysis from deep consumer data of over 45 million people through VGI's main platform. This enabled the campaigns to create unique experiences, reach target groups effectively, and generate measurable marketing results while also enhancing return on investment (ROI).
With strong background in technology, design, and project management for almost 20 years.
Phakwan has been in the position since 2012-2019. Started from 0 screen to 10,000 screens, Phakwan is a key person behind diversified portfolio under DOOH of Plan B.
Since 2019, she has been in CMPO (Chief Marketing and Partnership Officer) is a new challenge in her career which has passed through critical times (COVID19). She is currently responsible for the revenue generation channels for the company through performance marketing which step out opportunity from the out-of-home media business to creating additional value for the brand and business.
Phakwan is recognized for her creativity and design thinking. She always be inspired by her surroundings and aiming for continuous improvement in both media and sales strategy. Phakwan has a purpose to make Bangkok a modern and fascinating city through digital OOH landmark. This has been demonstrated in Plan B’s masterpieces, Parc Paragon 90 degree screen and The Panoramix@CentralWorld
Audy is the Head of GrabAds & Marketing Services Thailand.
Based in Bangkok, Thailand, Since 2021 Audy leads a GrabAds and Marketing Services team to create values and deliver the best solutions for Grab’s customers across the Grab ecosystem. She is responsible for driving holistic strategies that allow advertisers, agencies, and merchants to engage and connect with consumers through innovative marketing ideas, online and offline advertising experiences.
An established industry veteran with 15 years of experience in marketing, digital media, and business development, Audy helped Facebook to establish and grow the tech giant’s presence in Thailand back in 2011.
Over the course of her career, she has led the digital and marketing strategies for companies and agencies across industries, particularly the fast-moving consumer goods (FMCG), Food and Beverage (F&B), as well as Entertainment sectors.
Win is a global tech and digital media executive with extensive experience building and operating highly scaled, global online businesses. He is passionate about the intersection of media and technology and how that will transform entertainment, education and communities. Win is a results-oriented leader with a strong track record of success spanning tech, corporate, telecommunications and startup environments.
As President of Digital Media for True Digital Group, Win is responsible for the overall strategy & P&L management of the group which operates 3 distinct but highly complementary businesses that spans from TrueID a leading OTT service in Thailand, Online Station, the #1 influencer network & MCN and the 6 active markets that True Digital Media resides across South East Asia with the ambition to become the leading lifestyle entertainment service across the region with the focus on 4Cs: Content, CRM, Community & Commerce.
Modern Marketing and Powerful Integration
With more than 2 decades of experiences in advertising, and with 18 years leading role in Brand and Integration business management under Ogilvy Group Thailand. Wanramai has been leading the partnership with key global and local business from Corporate branding to modern marketing & implementation.
As leading role of handling new business acceleration in various business categories (Corporate branding/ Telecom/ Commerce/Specialized nutrition/FMCG/ Real Estate/ Retail/ IT) through the line from above the line to digital adverting. Wanramai has been leading strategic thinking and the integrated campaigns for Danone (Baby Nutrition) Thailand and multi-markets around APAC. Also leading Health & Wellness Thailand Brand champion leader – first agency who takes grounded on Health & Wellness from Global study to local acceleration growth for client within Ogilvy Health Global and APAC network.
