MAXX Challenge by mInt
mInteraction INTRODUCES LAY’S NEW CRUNCHY POTATO CHIP WITH DIGITAL ‘MAXX CHALLENGE’ Article by Campaign Brief Asia How do you convinced die-hard and loyalist potato chip fans to try a new product – while keeping in mind they are unapologetically extreme teens? GroupM Thailand‘s digital unit, mInteraction, with media agency Mindshare teamed with Lay’s to get new fans […]