GroupM

#PepsiEffect 2014 by mInt

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  • September 11, 2014

PepsiCo Thailand has launched a new product ‘Pepsi Ten’, and supported it with an online activation campaign. Brand campaigns from Pepsi seek to associate with attributes such as social, active and fun in the beverages sector in connection with Thai’s pop culture and youth.   CHALLENGE As an online part of the latest brand campaign […]

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Mindshare

MAXX Challenge by mInt

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  • June 4, 2014

mInteraction INTRODUCES LAY’S NEW CRUNCHY POTATO CHIP WITH DIGITAL ‘MAXX CHALLENGE’  Article by Campaign Brief Asia   How do you convinced die-hard and loyalist potato chip fans to try a new product – while keeping in mind they are unapologetically extreme teens? GroupM Thailand‘s digital unit, mInteraction, with media agency Mindshare teamed with Lay’s to get new fans […]

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