mInt presents “The Colour of Bangkok”
mInt (mInteraction), digital creative services arm of GroupM Thailand created digital communication named “The Colour of Bangkok” for Artistry Thailand by Amway.
Created from the real perception of consumers that Artistry Cosmetics has a small selection of colour-lines, also not quite a long-lasting product for the day. Thus, Artistry launched the new sub-brand with more/variety colours called Artistry Studio. The brand that came up with new editions, and concepts for each year.
In order to help Artistry Studio generate more awareness and to register its long-lasting efficiency, this year (2019), mInt worked with the brand through the given concept, “The Colour of Bangkok” – to inspire Thai Passionista about unleashing their beauty thoughout the day.
Three (3) experimental looks were presented with the inspiration from Thai cultures, and the targent’s moments across the beautify city Bangkok from day through night – as a proven result of long-lasting quality.
Look One – Shimmering Golds
Look Two – Vivid Colour
Look Three – Nonstop Energy
TEAM CREDITS
Wanatda Muangsri, Group Account Director
Jaruwan Woraviset, Account Supervisor
Chantrarat Haethanvisit, Head of Strategy
Juthamas Paewvat, Senior Digital Strategy
Buncharith Saovapichard, Creative Director
Maneepa Sanhasakul, Head of Creative Social
Suttinee Phuangsiri, Creative Social / Senior Copy Writer
Chutima Naubon, Creative Social / Art Director
Thanapon Chomtawee, Creative Social / Copy Writer
Chuanpit Nualskul, Senior Project Manager
Apissamai Boonkan, Project Manager
