“Online Shopper Insights” เจาะลึกนักช้อปออนไลน์ 4 ประเภท

เจาะลึกนักช้อปออนไลน์ 4 ประเภท
GroupM Thailand in collaborations with Marketing Oops!

Podcast ณัฐวีร์ ณีว มาวิจักขณ์ แพน จรุงธนาภิบาล


Here it comes to the 7th episode of MarTech: Consumer Insights Podcast
by Marketing Oops! and GroupM Thailand!


In this episode, our GroupM’s team from Marketing & Development team; Khun Neil Mavichak and Khun Pan Jroongtanapibarn will walk you through the 4 types of online shoppers – their insights, and what would be the best way to drive them into products or services.





Invisible shoppers refers to group of shoppers who wish not to reveal identities or let other knows who they are, simply prefer to be identified as anonymous.



There will always be those who love to find and explore load of information before making final decision whether or not to purchase a product or service.


Our qualitative researches show that most of the time, “parents” are fallen into this category of shoppers – searching for the best of the best things for their kids as well as family members. And most of the common questions, or keyword among this group are “qualities” and “prices”.


One interesting finding on the informative seeker is that – they may not be the actual users of products. Therefore, it is crucial for brand and marketers not only to focus on the user – but the buyer or gatekeeper.



The name spoiler says it all – “Self-spoiler” means shopper who purchase products upon their desires.


According to our interview with Thai consumers, stress is the key factor that makes urbanite to spend more time on online shopping as they believe that shopping/spending money is a form of self-therapy that helps release/kill the stress by engaging with new experiences.


What would hook on the attentions of self-spoilers are something new as fashion, gadget, food or anything that relate to the lifestyle of these group of shoppers.



The easiest way to describe this group of shopper is an “almost” early trends setters. Whatever the trends is/are, they will simply follow and try to get the product right away.


We find this interesting as the behaviours normally applies to two groups of targets; one, those who are not a Bangkokian, another – the silver age.


With today’s modern technology, knowledge and skills of surfing into the Internet is not limited to young generation, who lived in the capital – but almost everyone across the nation. Hence, in order to be the owner of the latest model of smartphone, LINE stickers, and to mention would be the best way to bring in the sense of pride and proud that they are trendy, and not outdated comparing to the Bangkokian.


This becomes a crucial key that allows people from provinces or other cities to describe themselves that they are/have an equal skills to the city people.


You can read the full summary of the episode in Thai via an official channel at Marketing Oops! Podcast




ณัฐวีร์ ณีว มาวิจักขณ์ และแพน จรุงธนาภิบาล กรุ๊ปเอ็ม ประเทศไทย

ณัฐวีร์ ณีว มาวิจักขณ์
Head of Marketing & Development, GroupM Thailand
นักวางแผนกลยุทธการสื่อสาร นักเดินทาง ผู้มีความหลงใหลในศิลปะการเก็บภาพโมเม้นท์ผ่านมือถือพอ ๆ กับการศึกษาพฤติกรรมผู้บริโภค

แพน จรุงธนาภิบาล
Associate Director – Marketing & Development, GroupM Thailand
นักศึกษาพฤติกรรมผู้บริโภค นักการตลาด และผู้ชื่นชอบการวิ่งเป็นชีวิตจิตใจ

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