GroupM FOCAL is one of Thailand’s largest annual integrated marketing solution conferences to provide an overview of Thailand’s digital landscape and behaviours of Thais; from macroeconomic data to market insights, from trends to the latest technologies – a must for marketers to explore and keep focus in next 12 months.
This 12th edition of FOCAL will bring together 2,500+ marketing leaders and media influencer dedicated to improving the performance of their brands and the industry as a whole.
Discover the latest inside view of Thai consumer behaviours towards digital marketing, including strategies and solutions as data & technology, eCommerce, influencers, and more from GroupM and its agencies as well as top executives at mega-companies and industry visionaries.
Specifically tailored content delivering actionable insights through an extensive advisory board of senior leaders from across the industry.
Get inspired by top thought leaders who have unique perspectives on marketing communication; consumer insights, media, data and technology.
PATHAMAWAN |
GroupM Thailand
THIPAYACHAND |
GREYnJ UNITED
CHATCHAI |
Wunderman Thompson
THANAWAT CEO & Co-Founder Thanawat is a startup entrepreneur with over 12-year hands-on experience in the online & eCommerce business. He founded Priceza, the leading eCommerce marketing tech company with the mission to empower online sellers to scale and be successful by building the biggest performance-driven marketing platform in Southeast Asia. He was leading Priceza to raise funding from CyberAgent Venture in 2013 and Burda Principal Investment in 2016. In addition, he is a startup mentor to various tech companies and shares knowledge to the Tech & eCommerce industry. |
Priceza
BHIDAK |
Mindshare Thailand
ALEXANDRA |
Finecast
DHRUV |
Mindshare APAC
DR. NEIL |
GroupM Thailand
PAN |
GroupM Thailand
RANAJIT |
MediaCom APAC
SUNIL |
Twitch
KARACHAYA |
Wavemaker Thailand
SORAWUT |
Xaxis Thailand
MOOKTHITA |
Xaxis Thailand
| PIYANANT |
Mindshare Thailand
CEO
GroupM Thailand
Pathamawan, or more familiar as Linda with clients and colleagues, joined GroupM - Mindshare in 2006 as Insights Director, then Managing Director in 2014 and became CEO of the group in May 2022. Her career started at Lintas (Lowe) in 1990 as AE trainee where she was Account Director until joining Bates Thailand in 1995. After two years, she returned to Lowe as Associate Director, was promoted to VP and then moved to be a strategic planner.
In 2021 with her leadership, Linda brought Mindshare two Golds for Campaign Asia's Agency of the Year in both Media and Digital for the first time in company history and made Mindshare the No.1 ranked media agency in Thailand with 22% of the market share.
Co-Host
CEO
GREYnJ UNITED
Started her career in 2000 as an Account Executive at Lowe Lintas, handling Unilever personal care brands; Axe (Lynx) and Clear, later joined Leo Burnett in 2003 to manage Diageo, Tesco, Coca Cola, and local blue-chip clients. In 2011, Thipayachand became the youngest executive of Thai advertising industry as a General Manager for The Leo Burnett Group's spin-off; Alpha 245. Within four years, she successfully managed to double the size of the business.
She was later appointed as a Chief Client Officer and Managing Director respectively of BBDO Bangkok, leading business development and client retention in Thailand, Cambodia, and Myanmar. In just 18 months under her leadership, the agency grew by 26% topline including 19 new business wins and 132% margin growth. With her outstanding performance, she was named one of 40 professionals in the 2017 'Women to Watch' list by Campaign Asia-Pacific in celebration of the women dissolving those barriers through sheer force of will.
Thipayachand joined GREYnJ UNITED Bangkok in 2020, the most challenging time in decades as the Covid-19 crisis emerged globally. Thanks to her expansive experience and fighting spirits, the agency achieved the business target with a robust performance at 10% growth in the pandemic time, allowing the agency to be named as the Creative Agency of the Year in 2020 by Campaign Asia-Pacific.
GREYnJ UNITED
Group Creative Director
Wunderman Thompson
Chatchai was born and grew up in Bangkok, and over the past 14 years, he has started working in advertising since 2007 and joined a few advertising agencies, both local and global. He had the opportunity to work with many global brands, for instance, THAI Airways, Volvo, Eucerin skincare, Telenor, Heineken, Netflix, etc.
Throughout his career, his works have been recognised in many international shows, especially Cannes Lions, The One Show, D&AD, LIA, Adstar, Spike Asia, Adfest, and CLIO awards.
Now he's working as a group creative director at WUnderman Thompson, which was just named the agency of the year 2021 from Adman award, Spike Asia, and Adfest.
At the same time, he was ranked as #59 hottest creative in Thailand in 2020 and moved to #2 in Asia in 2021, the ranking provided by Campaign Brief Asia.
Wunderman Thompson
THANAWAT
MALABUPPHA
CEO & Co-Founder
Priceza
Thanawat is a startup entrepreneur with over 12-year hands-on experience in the online & eCommerce business. He founded Priceza, the leading eCommerce marketing tech company with the mission to empower online sellers to scale and be successful by building the biggest performance-driven marketing platform in Southeast Asia. He was leading Priceza to raise funding from CyberAgent Venture in 2013 and Burda Principal Investment in 2016. In addition, he is a startup mentor to various tech companies and shares knowledge to the Tech & eCommerce industry.
Woody World
CCO
Mindshare Thailand
Bhidak, known to most people as P'Ake, is a veteran in the industry with a career spanning from the media department of Ogilvy & Mather Thailand in 1990 to Regional Group Account Director of Euro RSCG Hong Kong in early 2000's and now as the first Chief Client Officer of Mindshare Thailand in 2022.
Mindshare Thailand
APAC VP of Client Engagement & Growth
Finecast
Alex is VP of Client Engagement and Growth, Asia Pacific for Finecast: a business which is focused on advancing TV advertising experience for both brands and viewers. Finecast leads the charge for addressable TV, an industry which is expected to be worth over $7 billion by 2026 in the APAC region. Finecast believes in the power of TV combined by the power of data - underpinned by exceptional people that are pioneering change. It is part of GroupM, the world's leading advertising group.
Alex's career kicked off in digital marketing in Sydney, Australia almost 20 years ago and she has traversed both client-side and agency roles across a number of industry sectors and markets. With experience working for Tourism Australia and Commonwealth Bank of Australia, and with clients including Foxtel, Bupa, Westpac to name a few - Alex understands how FInecast solutions can help marketers navigate a complex media ecosystem. Her 'secret sauce' is partnership and team building, passionate about working across the region to deliver best-in-class work recognised by both peers and industry bodies which include Cannes, Spikes Asia, MFA and IAB.
Finecast
Digital Director
Mindshare APAC
Digital Media Lead for Unilever APAC at Mindshare. Comes with over 15 years of digital marketing experience across Tech, FMCG, eCommerce, Finance & Ad Tech in a multitude of roles across digital media operations, data privacy, DEI initiatives, product development, digital strategy and stakeholder leadership. Also, a board advisor to tech startups involved in the ad tech space.
Mindshare APAC
Managing Partner - Marketing & Development
GroupM Thailand
Marketing communication and strategic media specialist with more than 15 years of experience in change management and delivering results.
Neil currently leads GroupM Marketing & Development Department - providing strategic solutions from consumer insights to brand engagement strategies as well as ideation across GroupM's brands in Thailand, including Mindshare, MediaCom, and Wavemaker.
Over the past decade, Neil lived and worked in Thailand, Singapore and Australia, where he led multidisciplinary teams across the APAC, EMEA, and NAM regions at top marketing communication networks.
During his free time, Neil devotes himself to sharing his know-how and experiences in branding and strategic marketing communication at Assumption University.
GroupM Thailand
Director - Marketing & Development
GroupM Thailand
A marketing & digital media specialist with more than 10 extensive years of experience. Pan is currently in charge as the Director of Marketing & Development that leverage industry knowledge to provide key insights and strategic recommendation for clients' growth in business or product across GroupM agencies; Mindshare, MediaCom, Wavemaker and mSix&Partners.
Among Pan's portfolio in consumer research, he is known and specialised in the behaviour of the Thais; the ways of life, media connection and purchase intention.
GroupM Thailand
APAC Head of E-Commerce
MediaCom APAC
Ranajit Ghosh is concurrently the APAC Head of eCommerce consulting.
He is responsible for shaping the MediaCom commerce offer, along with delivering for regional and global clients.
Ranajit is a digital marketing practitioner with 19 years of experience working in eCommerce strategy and digital product development for major B2C businesses. He is focused on delivering true cross-channel capability for clients across the digital commerce estate of marketplaces, retailer.com, DTC, B2B and social commerce
MediaCom APAC
Agency Development Lead, APAC
Twitch
"Gaming and live streaming are two areas where APAC's audience and its passion are unparalleled. Everyone at Twitch comes together to celebrate, learn and grow their interests and passions. We are just scratching the surface of the exciting new things that are possible for brands on Twitch's platform", Sunil Yadav.
We are looking forward to accelerating growth in Thailand and unlocking new opportunities with exciting new initiatives.
Sunil is an advertising industry veteran, who has spent 20+ years working in global agencies across APAC region. Most recently as President of media innovation arm Amplifi, with Dentsu Group. He has also worked with Mindshare, MediaCom in the early days of his career. At Twitch, he leads all agency partnerships and relationships, charged with helping APAC brands and their media agency partners develop deeper relationships with Twitch and its communities.
Twitch
Associate Director, Precision and Performance Strategy
Wavemaker Thailand
Karachaya (aka L) is a business and digital marketing expert with a corporate, agency and consulting background; from media to tech, and from consulting to eCommerce.
L currently works as the Associate Director, Precision and Performance Strategy at Wavemaker Thailand. Her main role is being a centre of digital excellence, that helps drive digital capabilities of the company - including data and technology.
Wavemaker Thailand
Head of Product
Xaxis Thailand
For more than a decade, Sorawut aka Binn has helped clients across industries to develop new solutions in digital marketing - to specific, the programmatic platforms.
Binn is currently the Head of Product at Xaxis Thailand, and is in charge of leading product solutions and driving innovations. These include transforming digital media investments into real business outcomes and developing a unified programmatic omnichannel strategy with AI and ML for brands to make programmatic media more effective, efficient, and valuable to people.
Xaxis Thailand
Performance Lead
Xaxis Thailand
Build has more than 7-year programmatic technology specialty with passionate in Artificial Intelligence and Machine Learning. With her experience on programmatic from early adoption stage until present in Xaxis Thailand, Build proved the digital advertising skill across media buying platforms among digital transformation with the combination of advance technology to optimise programmatic media investments. Also she helps client maximise ROI and desired outcome with designed data driven & intelligent tools. By achieving the desired advertiser outcome, Build currently helps agency planning teams to extract value for investment, strategize data utilisation and strengthen campaign performance with guiding customisable AI algorithm.
Xaxis Thailand
Digital Director
Mindshare Thailand
Piyanant has strong experience in advertising, digital marketing, and branding. She has worked on both the client and the agency sides, which allow her to recognise the bridge between sound strategy, creative storytelling, and measurable resuts.
Piyanant joined Mindshare Thailand as Associate Director, Digital Planning in 2017. She currently leads Mindshare's Brand's Suntory team. Her past experiences include Nestle, NIVEA, Bacardi, and Intel.
Mindshare Thailand
Pathamawan Sathaporn
CEO
GroupM Thailand
This session will be presented in Thai.
Live English narration is available.
Original research by GroupM Thailand
The latest studies from GroupM Thailand about the truths of Thai by exploring the untold roles and relationships between marketing funnels and final purchasing behaviours. Then, how can marketer apply technology to improve or transform {buying} decision of the consumers.
Neil Mavichak, PhD
Managing Partner – Marketing & Development
GroupM Thailand
Pan Jroongtanapibarn
Director – Marketing & Development
GroupM Thailand
FOCAL Point – The Next Normal
This session will be presented in Thai.
Live English narration is available.
Sneak Preview of TikTok’s Latest Study to Unlock New Commerce Opportunity
Suphawadee Hennick Prabnarong
Country Head, Channel Partnership
TikTok Thailand
FOCAL Point – The Next Normal, and eCommerce: The Hypergrowth Bridge
This session will be presented in English.
Live Thai narration is available.
Thipayachand Hasdin – GreynJ United
Audy Punnada Leung-Aram – GrabAds
Patompong Sirachairat – Mono Next
Chalita Lertsattha – MediaCom Thailand, Moderator
FOCAL Point – eCommerce: The Hypergrowth Bridge
This session will be presented in Thai.
Live English narration is available.
Thanawat Malabuppha – Priceza
Sarun Chinsuvapala – Robinhood
Piyanant Nimakorn – Mindshare Thailand, Moderator
FOCAL Point – eCommerce: The Hypergrowth Bridge
This session will be presented in Thai.
Live English narration is available.
Ranajit Ghosh
APAC Head of eCommerce
MediaCom
This session will be presented in English.
Live Thai narration is available.
Karachaya Chayapong
Associate Director, Precision and Performance Strategy
Wavemaker Thailand
FOCAL Point – Reframing Strategy and Planning for Success
This session will be presented in Thai.
Live English narration is available.
Dhruv Menon
Digital Director
Mindshare APAC
FOCAL Point – The Power from the People
This session will be presented in English.
Live Thai narration is available.
Woody Milintachinda
CEO and Founder
Woody World
FOCAL Point – The Power from the People
This session will be presented in Thai.
Live English narration is available.
Bhidak Indraduta
CCO
Mindshare Thailand
FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in Thai.
Live English narration is available.
Dominic Barnard
APAC Head of Programmatic
GroupM Nexus
FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in English.
Live Thai narration is available.
Alexandra Lowes
VP, Client Engagement and Growth APAC
Finecast
FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in English.
Live Thai narration is available.
Aaron Rigby
Managing Director
Nielsen Thailand
FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in English.
Live Thai narration is available.
Chalermphong Apichartphunkawee
Head of Data & Technology
GroupM Nexus Thailand
FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in Thai.
Live English narration is available.
Jirapat Dejdanoo
Head of Display Advertising
LINE Thailand
FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in Thai.
Live English narration is available.
Darko Lin
APAC Head of Audience Planning
Wavemaker
FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in English.
Live Thai narration is available.
Mookthita Tharnthammakoon
Performance Lead
Xaxis Thailand
Sorawut Artamaprasangsa
Head of Product
Xaxis Thailand
FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in Thai.
Live English narration is available.
Chatchai Butsabakorn
Group Creative Director
Wunderman Thompson Thailand
FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in Thai.
Live English narration is available.
Sumphun Sirichaivanon
Senior AVP, Sales Sponsorship
GMM Grammy
FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in Thai.
Live English narration is available.
Sunil Yadav
Agency Development Lead, APAC
Twitch
FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in English.
Live Thai narration is available.
Mudit Swarup
Head of INCA
INCA Thailand
FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in English.
Live Thai narration is available.
Dr Choakchai Kim Eaimrittikrai – Tero Entertainment
Akirakorn I-kitsiri – Viu
Natcha Bangthamai – Mindshare Thailand
Nuntirat Kulsirinun – GroupM Nexus, Moderator
FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in Thai.
Live English narration is available.
Understanding the untold behaviours and insights of Thai consumers towards the latest situation of COVID-19.
How can marketers apply funnels of marketing with data and technology to redesign the best buying journey in order to bring good growth?
Traditional ways of segmentation; gender or age is outdated – diversity becomes a big cultural fad that matters at global and local levels.
Here comes a question, ‘how well does the representation in the marketing report match with what it looks like in our today’s diverse culture?’
The universe of eCommerce is expanding; from brand.com to specially designed applications, and now toward SuperApp and quick commerce to catch the trend.
How can marketers take steps ahead to enjoy the advantage of targeting or predicting the growth with a potential buyer?
Data is everywhere – in order to make it worthy, marketers need to understand how to handle, manage and implement it to better prediction and performance.
Examine ways that marketer can activate the unique ways to connect with consumers that matters.
GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, MediaCom, Wavemaker and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.
Discover more about GroupM at
www.groupm.com
GroupM FOCAL is an annual marketing solutions conference aims inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.