WELCOME TO
GROUPM FOCAL 2022

GroupM FOCAL is one of Thailand’s largest annual integrated marketing solution conferences to provide an overview of Thailand’s digital landscape and behaviours of Thais; from macroeconomic data to market insights, from trends to the latest technologies – a must for marketers to explore and keep focus in next 12 months.

This 12th edition of FOCAL will bring together 2,500+ marketing leaders and media influencer dedicated to improving the performance of their brands and the industry as a whole.

WHY ATTEND
GROUPM FOCAL 2022?

INSIDE VIEW

Discover the latest inside view of Thai consumer behaviours towards digital marketing, including strategies and solutions as data & technology, eCommerce, influencers, and more from GroupM and its agencies as well as top executives at mega-companies and industry visionaries.

TAILORED CONTENT

Specifically tailored content delivering actionable insights through an extensive advisory board of senior leaders from across the industry.

INSPIRED

Get inspired by top thought leaders who have unique perspectives on marketing communication; consumer insights, media, data and technology.

SPEAKERS

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FAUNGLADA-SARANEE
SANGUANRUANG

 

FAUNGLADA-SARANEE
SANGUANRUANG

Co-Host

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POBEK

PORNPONGMETTA

 

POBEK
PORNPONGMETTA

Co-Host

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PATHAMAWAN
SATHAPORN

CEO
GroupM Thailand

Pathamawan, or more familiar as Linda with clients and colleagues, joined GroupM - Mindshare in 2006 as Insights Director, then Managing Director in 2014 and became CEO of the group in May 2022. Her career started at Lintas (Lowe) in 1990 as AE trainee where she was Account Director until joining Bates Thailand in 1995. After two years, she returned to Lowe as Associate Director, was promoted to VP and then moved to be a strategic planner.

In 2021 with her leadership, Linda brought Mindshare two Golds for Campaign Asia's Agency of the Year in both Media and Digital for the first time in company history and made Mindshare the No.1 ranked media agency in Thailand with 22% of the market share.

 

PATHAMAWAN
SATHAPORN

GroupM Thailand

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THIPAYACHAND
HASDIN

CEO
GREYnJ UNITED

Started her career in 2000 as an Account Executive at Lowe Lintas, handling Unilever personal care brands; Axe (Lynx) and Clear, later joined Leo Burnett in 2003 to manage Diageo, Tesco, Coca Cola, and local blue-chip clients. In 2011, Thipayachand became the youngest executive of Thai advertising industry as a General Manager for The Leo Burnett Group's spin-off; Alpha 245. Within four years, she successfully managed to double the size of the business.

She was later appointed as a Chief Client Officer and Managing Director respectively of BBDO Bangkok, leading business development and client retention in Thailand, Cambodia, and Myanmar. In just 18 months under her leadership, the agency grew by 26% topline including 19 new business wins and 132% margin growth. With her outstanding performance, she was named one of 40 professionals in the 2017 'Women to Watch' list by Campaign Asia-Pacific in celebration of the women dissolving those barriers through sheer force of will.

Thipayachand joined GREYnJ UNITED Bangkok in 2020, the most challenging time in decades as the Covid-19 crisis emerged globally. Thanks to her expansive experience and fighting spirits, the agency achieved the business target with a robust performance at 10% growth in the pandemic time, allowing the agency to be named as the Creative Agency of the Year in 2020 by Campaign Asia-Pacific.

 

 

THIPAYACHAND
HASDIN

GREYnJ UNITED

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CHATCHAI
BUTSABAKORN

Group Creative Director
Wunderman Thompson

Chatchai was born and grew up in Bangkok, and over the past 14 years, he has started working in advertising since 2007 and joined a few advertising agencies, both local and global. He had the opportunity to work with many global brands, for instance, THAI Airways, Volvo, Eucerin skincare, Telenor, Heineken, Netflix, etc.

Throughout his career, his works have been recognised in many international shows, especially Cannes Lions, The One Show, D&AD, LIA, Adstar, Spike Asia, Adfest, and CLIO awards.

Now he's working as a group creative director at WUnderman Thompson, which was just named the agency of the year 2021 from Adman award, Spike Asia, and Adfest.

At the same time, he was ranked as #59 hottest creative in Thailand in 2020 and moved to #2 in Asia in 2021, the ranking provided by Campaign Brief Asia.

 

CHATCHAI
BUTSABAKORN

Wunderman Thompson

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WOODY
MILINTACHINDA

Founder and CEO
Woody World

 

WOODY
MILINTACHINDA

Woody World

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THANAWAT
MALABUPPHA

CEO & Co-Founder
Priceza

Thanawat is a startup entrepreneur with over 12-year hands-on experience in the online & eCommerce business. He founded Priceza, the leading eCommerce marketing tech company with the mission to empower online sellers to scale and be successful by building the biggest performance-driven marketing platform in Southeast Asia. He was leading Priceza to raise funding from CyberAgent Venture in 2013 and Burda Principal Investment in 2016. In addition, he is a startup mentor to various tech companies and shares knowledge to the Tech & eCommerce industry.

 

THANAWAT
MALABUPPHA

Priceza

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AARON
RIGBY

Managing Director
Nielsen Thailand

 

 

AARON
RIGBY

Nielsen Thailand

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SARUN
CHINSUVAPALA

Head of Marketing
Purple Venture (Robinhood)

 

SARUN
CHINSUVAPALA

Robinhood

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AUDY PUNNADA
LEUNG-ARAM

Country Head, GrabAds Thailand
GrabAds Thailand

 

AUDY PUNNADA
LEUNG-ARAM

GrabAds Thailand

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JIRAPAT
DEJDANOO

Head of Display Advertising
LINE Thailand

 

JIRAPAT
DEJDANOO

LINE Thailand

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BHIDAK
INDRADUTA

CCO
Mindshare Thailand

Bhidak, known to most people as P'Ake, is a veteran in the industry with a career spanning from the media department of Ogilvy & Mather Thailand in 1990 to Regional Group Account Director of Euro RSCG Hong Kong in early 2000's and now as the first Chief Client Officer of Mindshare Thailand in 2022.

 

BHIDAK
INDRADUTA

Mindshare Thailand

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SUPHAWADEE HENNICK
PRABNARONG

Country Head, Channel Partnership
TikTok Thailand

SUPHAWADEE HENNICK
PRABNARONG

TikTok Thailand

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CHALERMPHONG
APHICHARTPHUNKAWEE

Head of Data and Technology
GroupM Nexus Thailand

 

CHALERMPHONG
APHICHARTPHUNKAWEE

GroupM Nexus Thailand

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ALEXANDRA
LOWES

APAC VP of Client Engagement & Growth
Finecast

Alex is VP of Client Engagement and Growth, Asia Pacific for Finecast: a business which is focused on advancing TV advertising experience for both brands and viewers. Finecast leads the charge for addressable TV, an industry which is expected to be worth over $7 billion by 2026 in the APAC region. Finecast believes in the power of TV combined by the power of data - underpinned by exceptional people that are pioneering change. It is part of GroupM, the world's leading advertising group.

Alex's career kicked off in digital marketing in Sydney, Australia almost 20 years ago and she has traversed both client-side and agency roles across a number of industry sectors and markets. With experience working for Tourism Australia and Commonwealth Bank of Australia, and with clients including Foxtel, Bupa, Westpac to name a few - Alex understands how FInecast solutions can help marketers navigate a complex media ecosystem. Her 'secret sauce' is partnership and team building, passionate about working across the region to deliver best-in-class work recognised by both peers and industry bodies which include Cannes, Spikes Asia, MFA and IAB.

ALEXANDRA
LOWES

Finecast

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PATOMPONG
SIRACHAIRAT

CEO
MONO NEXT

PATOMPONG
SIRACHAIRAT

MONO NEXT

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DHRUV
MENON

Digital Director
Mindshare APAC

Digital Media Lead for Unilever APAC at Mindshare. Comes with over 15 years of digital marketing experience across Tech, FMCG, eCommerce, Finance & Ad Tech in a multitude of roles across digital media operations, data privacy, DEI initiatives, product development, digital strategy and stakeholder leadership. Also, a board advisor to tech startups involved in the ad tech space.

DHRUV
MENON

Mindshare APAC

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DR. CHOAKCHAI KIM
EAIMRITTIKRAI

Deputy Managing Director
Tero Entertainment

DR. CHOAKCHAI KIM
EAIMRITTIKRAI

Tero Entertainment

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DR. NEIL
MAVICHAK

Managing Partner - Marketing & Development
GroupM Thailand

Marketing communication and strategic media specialist with more than 15 years of experience in change management and delivering results.

Neil currently leads GroupM Marketing & Development Department - providing strategic solutions from consumer insights to brand engagement strategies as well as ideation across GroupM's brands in Thailand, including Mindshare, MediaCom, and Wavemaker.

Over the past decade, Neil lived and worked in Thailand, Singapore and Australia, where he led multidisciplinary teams across the APAC, EMEA, and NAM regions at top marketing communication networks.

During his free time, Neil devotes himself to sharing his know-how and experiences in branding and strategic marketing communication at Assumption University.

DR. NEIL
MAVICHAK

GroupM Thailand

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PAN
JROONGTANAPIBARN

Director - Marketing & Development
GroupM Thailand

A marketing & digital media specialist with more than 10 extensive years of experience. Pan is currently in charge as the Director of Marketing & Development that leverage industry knowledge to provide key insights and strategic recommendation for clients' growth in business or product across GroupM agencies; Mindshare, MediaCom, Wavemaker and mSix&Partners.

Among Pan's portfolio in consumer research, he is known and specialised in the behaviour of the Thais; the ways of life, media connection and purchase intention.

PAN
JROONGTANAPIBARN

GroupM Thailand

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MUDIT
SWARUP

Head of INCA
GroupM Thailand

MUDIT
SWARUP

INCA

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SUMPHUN
SIRICHAIVANON

Senior AVP Sales Sponsorship
GMM Grammy

SUMPHUN
SIRICHAIVANON

GMM Grammy

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RANAJIT
GHOSH

APAC Head of E-Commerce
MediaCom APAC

Ranajit Ghosh is concurrently the APAC Head of eCommerce consulting.
He is responsible for shaping the MediaCom commerce offer, along with delivering for regional and global clients.

Ranajit is a digital marketing practitioner with 19 years of experience working in eCommerce strategy and digital product development for major B2C businesses. He is focused on delivering true cross-channel capability for clients across the digital commerce estate of marketplaces, retailer.com, DTC, B2B and social commerce

RANAJIT
GHOSH

MediaCom APAC

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SUNIL
YADAV

Agency Development Lead, APAC
Twitch

"Gaming and live streaming are two areas where APAC's audience and its passion are unparalleled. Everyone at Twitch comes together to celebrate, learn and grow their interests and passions. We are just scratching the surface of the exciting new things that are possible for brands on Twitch's platform", Sunil Yadav.

We are looking forward to accelerating growth in Thailand and unlocking new opportunities with exciting new initiatives.

Sunil is an advertising industry veteran, who has spent 20+ years working in global agencies across APAC region. Most recently as President of media innovation arm Amplifi, with Dentsu Group. He has also worked with Mindshare, MediaCom in the early days of his career. At Twitch, he leads all agency partnerships and relationships, charged with helping APAC brands and their media agency partners develop deeper relationships with Twitch and its communities.

SUNIL
YADAV

Twitch

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DARKO
LIN

Head of Audience Planning, Asia-Pacific
Wavemaker

DARKO
LIN

Wavemaker APAC

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DOMINIC
BARNARD

Head of Programmatic
GroupM APAC

DOMINIC
BARNARD

GroupM APAC

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AKIRAKORN
I-KITSIRI

Assistant Vice President (Business Development)
Viu

AKIRAKORN
I-KITSIRI

Viu

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KARACHAYA
CHAYAPONG

Associate Director, Precision and Performance Strategy
Wavemaker Thailand

Karachaya (aka L) is a business and digital marketing expert with a corporate, agency and consulting background; from media to tech, and from consulting to eCommerce.

L currently works as the Associate Director, Precision and Performance Strategy at Wavemaker Thailand. Her main role is being a centre of digital excellence, that helps drive digital capabilities of the company - including data and technology.

KARACHAYA
CHAYAPONG

Wavemaker Thailand

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SORAWUT
ARTAMAPRASANGSA

Head of Product
Xaxis Thailand

For more than a decade, Sorawut aka Binn has helped clients across industries to develop new solutions in digital marketing - to specific, the programmatic platforms.

Binn is currently the Head of Product at Xaxis Thailand, and is in charge of leading product solutions and driving innovations. These include transforming digital media investments into real business outcomes and developing a unified programmatic omnichannel strategy with AI and ML for brands to make programmatic media more effective, efficient, and valuable to people.

SORAWUT
ARTAMAPRASANGSA

Xaxis Thailand

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MOOKTHITA
THARNTHAMMAKOON

Performance Lead
Xaxis Thailand

Build has more than 7-year programmatic technology specialty with passionate in Artificial Intelligence and Machine Learning. With her experience on programmatic from early adoption stage until present in Xaxis Thailand, Build proved the digital advertising skill across media buying platforms among digital transformation with the combination of advance technology to optimise programmatic media investments. Also she helps client maximise ROI and desired outcome with designed data driven & intelligent tools. By achieving the desired advertiser outcome, Build currently helps agency planning teams to extract value for investment, strategize data utilisation and strengthen campaign performance with guiding customisable AI algorithm.

MOOKTHITA
THARNTHAMMAKOON

Xaxis Thailand

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PIYANANT
NIMAKORN

Digital Director
Mindshare Thailand

 

Piyanant has strong experience in advertising, digital marketing, and branding. She has worked on both the client and the agency sides, which allow her to recognise the bridge between sound strategy, creative storytelling, and measurable resuts.

Piyanant joined Mindshare Thailand as Associate Director, Digital Planning in 2017. She currently leads Mindshare's Brand's Suntory team. Her past experiences include Nestle, NIVEA, Bacardi, and Intel.

PIYANANT
NIMAKORN

Mindshare Thailand

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CHALITA
LERTSATTHA

Business Development & Strategy Manager
MediaCom Thailand

CHATCHAI
BUTSABAKORN

MediaCom Thailand

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NUNTIRAT
KULSIRINUN

Director, Non-Biddable Campaign Delivery
GroupM Nexus

NUNTIRAT
KULSIRINUN

GroupM Nexus

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NATCHA
BANGTHAMAI

Director, Content+
Mindshare Thailand

NATCHA
BANGTHAMAI

Mindshare Thailand

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FAUNGLADA-SARANEE
SANGUANRUANG

 

FAUNGLADA-SARANEE
SANGUANRUANG

Co-Host

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POBEK

PORNPONGMETTA

POBEK
PORNPONGMETTA

Co-Host

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PATHAMAWAN
SATHAPORN

CEO
GroupM Thailand

Pathamawan, or more familiar as Linda with clients and colleagues, joined GroupM - Mindshare in 2006 as Insights Director, then Managing Director in 2014 and became CEO of the group in May 2022. Her career started at Lintas (Lowe) in 1990 as AE trainee where she was Account Director until joining Bates Thailand in 1995. After two years, she returned to Lowe as Associate Director, was promoted to VP and then moved to be a strategic planner.

In 2021 with her leadership, Linda brought Mindshare two Golds for Campaign Asia's Agency of the Year in both Media and Digital for the first time in company history and made Mindshare the No.1 ranked media agency in Thailand with 22% of the market share.

PATHAMAWAN
SATHAPORN

Co-Host

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THIPAYACHAND
HASDIN

CEO
GREYnJ UNITED

Started her career in 2000 as an Account Executive at Lowe Lintas, handling Unilever personal care brands; Axe (Lynx) and Clear, later joined Leo Burnett in 2003 to manage Diageo, Tesco, Coca Cola, and local blue-chip clients. In 2011, Thipayachand became the youngest executive of Thai advertising industry as a General Manager for The Leo Burnett Group's spin-off; Alpha 245. Within four years, she successfully managed to double the size of the business.

She was later appointed as a Chief Client Officer and Managing Director respectively of BBDO Bangkok, leading business development and client retention in Thailand, Cambodia, and Myanmar. In just 18 months under her leadership, the agency grew by 26% topline including 19 new business wins and 132% margin growth. With her outstanding performance, she was named one of 40 professionals in the 2017 'Women to Watch' list by Campaign Asia-Pacific in celebration of the women dissolving those barriers through sheer force of will.

Thipayachand joined GREYnJ UNITED Bangkok in 2020, the most challenging time in decades as the Covid-19 crisis emerged globally. Thanks to her expansive experience and fighting spirits, the agency achieved the business target with a robust performance at 10% growth in the pandemic time, allowing the agency to be named as the Creative Agency of the Year in 2020 by Campaign Asia-Pacific.

THIPAYACHAND
HASDIN

GREYnJ UNITED

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CHATCHAI
BUTSABAKORN

Group Creative Director
Wunderman Thompson

Chatchai was born and grew up in Bangkok, and over the past 14 years, he has started working in advertising since 2007 and joined a few advertising agencies, both local and global. He had the opportunity to work with many global brands, for instance, THAI Airways, Volvo, Eucerin skincare, Telenor, Heineken, Netflix, etc.

Throughout his career, his works have been recognised in many international shows, especially Cannes Lions, The One Show, D&AD, LIA, Adstar, Spike Asia, Adfest, and CLIO awards.

Now he's working as a group creative director at WUnderman Thompson, which was just named the agency of the year 2021 from Adman award, Spike Asia, and Adfest.

At the same time, he was ranked as #59 hottest creative in Thailand in 2020 and moved to #2 in Asia in 2021, the ranking provided by Campaign Brief Asia.

CHATCHAI
BUTSABAKORN

Wunderman Thompson

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WOODY
MILINTACHINDA

Founder and CEO
Woody World

WOODY
MILINTACHINDA

Woody World

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THANAWAT
MALABUPPHA

CEO & Co-Founder
Priceza

Thanawat is a startup entrepreneur with over 12-year hands-on experience in the online & eCommerce business. He founded Priceza, the leading eCommerce marketing tech company with the mission to empower online sellers to scale and be successful by building the biggest performance-driven marketing platform in Southeast Asia. He was leading Priceza to raise funding from CyberAgent Venture in 2013 and Burda Principal Investment in 2016. In addition, he is a startup mentor to various tech companies and shares knowledge to the Tech & eCommerce industry.

THANAWAT
MALABUPPHA

Woody World

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AARON
RIGBY

Managing Director
Nielsen Thailand

AARON
RIGBY

Nielsen Thailand

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SARUN
CHINSUVAPALA

Head of Marketing
Purple Venture (Robinhood)

SARUN
CHINSUVAPALA

Robinhood

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AUDY PUNNADA
LEUNG-ARAM

Country Head, GrabAds Thailand
GrabAds Thailand

AUDY PUNNADA
LEUNG-ARAM

GrabAds Thailand

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JIRAPAT
DEJDANOO

Head of Display Advertising
LINE Thailand

JIRAPAT
DEJDANOO

LINE Thailand

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BHIDAK
INDRADUTA

CCO
Mindshare Thailand

Bhidak, known to most people as P'Ake, is a veteran in the industry with a career spanning from the media department of Ogilvy & Mather Thailand in 1990 to Regional Group Account Director of Euro RSCG Hong Kong in early 2000's and now as the first Chief Client Officer of Mindshare Thailand in 2022.

BHIDAK
INDRADUTA

Mindshare Thailand

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SUPHAWADEE HENNICK
PRABNARONG

Country Head, Channel Partnership
TikTok Thailand

SUPHAWADEE HENNICK
PRABNARONG

TikTok Thailand

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CHALERMPHONG
APHICHARTPHUNKAWEE

Head of Data and Technology
GroupM Nexus Thailand

CHALERMPHONG
APHICHARTPHUNKAWEE

GroupM Nexus Thailand

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ALEXANDRA
LOWES

APAC VP of Client Engagement & Growth
Finecast

 

Alex is VP of Client Engagement and Growth, Asia Pacific for Finecast: a business which is focused on advancing TV advertising experience for both brands and viewers. Finecast leads the charge for addressable TV, an industry which is expected to be worth over $7 billion by 2026 in the APAC region. Finecast believes in the power of TV combined by the power of data - underpinned by exceptional people that are pioneering change. It is part of GroupM, the world's leading advertising group.

Alex's career kicked off in digital marketing in Sydney, Australia almost 20 years ago and she has traversed both client-side and agency roles across a number of industry sectors and markets. With experience working for Tourism Australia and Commonwealth Bank of Australia, and with clients including Foxtel, Bupa, Westpac to name a few - Alex understands how FInecast solutions can help marketers navigate a complex media ecosystem. Her 'secret sauce' is partnership and team building, passionate about working across the region to deliver best-in-class work recognised by both peers and industry bodies which include Cannes, Spikes Asia, MFA and IAB.

ALEXANDRA
LOWES

Finecast

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PATOMPONG
SIRACHAIRAT

CEO
MONO NEXT

 

PATOMPONG
SIRACHAIRAT

MONO NEXT

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DHRUV
MENON

Digital Director
Mindshare APAC

Digital Media Lead for Unilever APAC at Mindshare. Comes with over 15 years of digital marketing experience across Tech, FMCG, eCommerce, Finance & Ad Tech in a multitude of roles across digital media operations, data privacy, DEI initiatives, product development, digital strategy and stakeholder leadership. Also, a board advisor to tech startups involved in the ad tech space.

DHRUV
MENON

Mindshare APAC

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DR. CHOAKCHAI KIM
EAIMRITTIKRAI

Deputy Managing Director
Tero Entertainment

 

DR. CHOAKCHAI KIM
EAIMRITTIKRAI

Tero Entertainment

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DR. NEIL
MAVICHAK

Managing Partner - Marketing & Development
GroupM Thailand

 

Marketing communication and strategic media specialist with more than 15 years of experience in change management and delivering results.

Neil currently leads GroupM Marketing & Development Department - providing strategic solutions from consumer insights to brand engagement strategies as well as ideation across GroupM's brands in Thailand, including Mindshare, MediaCom, and Wavemaker.

Over the past decade, Neil lived and worked in Thailand, Singapore and Australia, where he led multidisciplinary teams across the APAC, EMEA, and NAM regions at top marketing communication networks.

During his free time, Neil devotes himself to sharing his know-how and experiences in branding and strategic marketing communication at Assumption University.

DR. NEIL
MAVICHAK

GroupM Thailand

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PAN
JROONGTANAPIBARN

Director - Marketing & Development
GroupM Thailand

A marketing & digital media specialist with more than 10 extensive years of experience. Pan is currently in charge as the Director of Marketing & Development that leverage industry knowledge to provide key insights and strategic recommendation for clients' growth in business or product across GroupM agencies; Mindshare, MediaCom, Wavemaker and mSix&Partners.

Among Pan's portfolio in consumer research, he is known and specialised in the behaviour of the Thais; the ways of life, media connection and purchase intention.

PAN
JROONGTANAPIBARN

GroupM Thailand

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MUDIT
SWARUP

Head of INCA
GroupM Thailand

MUDIT
SWARUP

INCA

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SUMPHUN
SIRICHAIVANON

Senior AVP Sales Sponsorship
GMM Grammy

 

SUMPHUN
SIRICHAIVANON

GMM Grammy

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RANAJIT
GHOSH

APAC Head of E-Commerce
MediaCom APAC

Ranajit Ghosh is concurrently the APAC Head of eCommerce consulting.
He is responsible for shaping the MediaCom commerce offer, along with delivering for regional and global clients.

Ranajit is a digital marketing practitioner with 19 years of experience working in eCommerce strategy and digital product development for major B2C businesses. He is focused on delivering true cross-channel capability for clients across the digital commerce estate of marketplaces, retailer.com, DTC, B2B and social commerce

RANAJIT
GHOSH

MediaCom APAC

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SUNIL
YADAV

Agency Development Lead, APAC
Twitch

"Gaming and live streaming are two areas where APAC's audience and its passion are unparalleled. Everyone at Twitch comes together to celebrate, learn and grow their interests and passions. We are just scratching the surface of the exciting new things that are possible for brands on Twitch's platform", Sunil Yadav.

We are looking forward to accelerating growth in Thailand and unlocking new opportunities with exciting new initiatives.

Sunil is an advertising industry veteran, who has spent 20+ years working in global agencies across APAC region. Most recently as President of media innovation arm Amplifi, with Dentsu Group. He has also worked with Mindshare, MediaCom in the early days of his career. At Twitch, he leads all agency partnerships and relationships, charged with helping APAC brands and their media agency partners develop deeper relationships with Twitch and its communities.

SUNIL
YADAV

Twitch

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DARKO
LIN

Head of Audience Planning, Asia-Pacific
Wavemaker

 

DARKO
LIN

Wavemaker APAC

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DOMINIC
BARNARD

Head of Programmatic
GroupM APAC

DOMINIC
BARNARD

GroupM APAC

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AKIRAKORN
I-KITSIRI

Assistant Vice President (Business Development)
Viu

AKIRAKORN
I-KITSIRI

Viu

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KARACHAYA
CHAYAPONG

Associate Director, Precision and Performance Strategy
Wavemaker Thailand

 

Karachaya (aka L) is a business and digital marketing expert with a corporate, agency and consulting background; from media to tech, and from consulting to eCommerce.

L currently works as the Associate Director, Precision and Performance Strategy at Wavemaker Thailand. Her main role is being a centre of digital excellence, that helps drive digital capabilities of the company - including data and technology.

KARACHAYA
CHAYAPONG

Wavemaker Thailand

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SORAWUT
ARTAMAPRASANGSA

Head of Product
Xaxis Thailand

For more than a decade, Sorawut aka Binn has helped clients across industries to develop new solutions in digital marketing - to specific, the programmatic platforms.

Binn is currently the Head of Product at Xaxis Thailand, and is in charge of leading product solutions and driving innovations. These include transforming digital media investments into real business outcomes and developing a unified programmatic omnichannel strategy with AI and ML for brands to make programmatic media more effective, efficient, and valuable to people.

SORAWUT
ARTAMAPRASANGSA

Xaxis Thailand

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MOOKTHITA
THARNTHAMMAKOON

Performance Lead
Xaxis Thailand

Build has more than 7-year programmatic technology specialty with passionate in Artificial Intelligence and Machine Learning. With her experience on programmatic from early adoption stage until present in Xaxis Thailand, Build proved the digital advertising skill across media buying platforms among digital transformation with the combination of advance technology to optimise programmatic media investments. Also she helps client maximise ROI and desired outcome with designed data driven & intelligent tools. By achieving the desired advertiser outcome, Build currently helps agency planning teams to extract value for investment, strategize data utilisation and strengthen campaign performance with guiding customisable AI algorithm.

MOOKTHITA
THARNTHAMMAKOON

Xaxis Thailand

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PIYANANT
NIMAKORN

Digital Director
Mindshare Thailand

Piyanant has strong experience in advertising, digital marketing, and branding. She has worked on both the client and the agency sides, which allow her to recognise the bridge between sound strategy, creative storytelling, and measurable resuts.

Piyanant joined Mindshare Thailand as Associate Director, Digital Planning in 2017. She currently leads Mindshare's Brand's Suntory team. Her past experiences include Nestle, NIVEA, Bacardi, and Intel.

PIYANANT
NIMAKORN

Mindshare Thailand

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CHALITA
LERTSATTHA

Business Development & Strategy Manager
MediaCom Thailand

 

CHATCHAI
BUTSABAKORN

MediaCom Thailand

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NUNTIRAT
KULSIRINUN

Director, Non-Biddable Campaign Delivery
GroupM Nexus

 

NUNTIRAT
KULSIRINUN

GroupM Nexus

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NATCHA
BANGTHAMAI

Director, Content+
Mindshare Thailand

 

NATCHA
BANGTHAMAI

Mindshare Thailand

AGENDA

AUGUST 23, 2022

0945 - 1000

Welcome Speech

Pathamawan Sathaporn
CEO
GroupM Thailand

This session will be presented in Thai.
Live English narration is available.

1000 - 1040

2022 CONSUMERS UNTOLD

Original research by GroupM Thailand
The latest studies from GroupM Thailand about the truths of Thai by exploring the untold roles and relationships between marketing funnels and final purchasing behaviours. Then, how can marketer apply technology to improve or transform {buying} decision of the consumers.

Neil Mavichak, PhD
Managing Partner – Marketing & Development
GroupM Thailand

Pan Jroongtanapibarn
Director – Marketing & Development
GroupM Thailand

FOCAL Point – The Next Normal
This session will be presented in Thai.
Live English narration is available.

1040 - 1055

SHOPPERTAINMENT

Sneak Preview of TikTok’s Latest Study to Unlock New Commerce Opportunity

Suphawadee Hennick Prabnarong
Country Head, Channel Partnership
TikTok Thailand

FOCAL Point – The Next Normal, and eCommerce: The Hypergrowth Bridge
This session will be presented in English.
Live Thai narration is available.

 

1055 - 1100

BREAK

1100 - 1145

PANEL DISCUSSION - THE NEXT NORMAL

Thipayachand Hasdin – GreynJ United
Audy Punnada Leung-Aram – GrabAds
Patompong Sirachairat – Mono Next
Chalita Lertsattha – MediaCom Thailand, Moderator

FOCAL Point – eCommerce: The Hypergrowth Bridge
This session will be presented in Thai.
Live English narration is available.

1145 - 1230

PANEL DISCUSSION - eCOMMERCE: THE HYPERGROWTH BRIDGE

Thanawat Malabuppha – Priceza
Sarun Chinsuvapala – Robinhood
Piyanant Nimakorn – Mindshare Thailand, Moderator

FOCAL Point – eCommerce: The Hypergrowth Bridge
This session will be presented in Thai.
Live English narration is available.

1230 - 1245

RETAIL [R]EVOLUTION

Ranajit Ghosh
APAC Head of eCommerce
MediaCom

This session will be presented in English.
Live Thai narration is available.

1245 - 1300

BREAK

1300 - 1315

The RISE OF DATA PRIVACY CONCERNS - AND WHY WE SHOULD CARE?

Karachaya Chayapong
Associate Director, Precision and Performance Strategy
Wavemaker Thailand

FOCAL Point – Reframing Strategy and Planning for Success
This session will be presented in Thai.
Live English narration is available.

1315 - 1330

DIVERSITY, EQUITY AND INCLUSION IN THE ERA OF CHANGE

Dhruv Menon
Digital Director
Mindshare APAC

FOCAL Point – The Power from the People
This session will be presented in English.
Live Thai narration is available.

1330 - 1345

THE POWER FROM THE PEOPLE

Woody Milintachinda
CEO and Founder
Woody World

FOCAL Point – The Power from the People
This session will be presented in Thai.
Live English narration is available.

1345 - 1400

EMBRACING THE ERA OF GOOD GROWTH

Bhidak Indraduta
CCO
Mindshare Thailand

FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in Thai.
Live English narration is available.

1400 - 1415

DIGITAL MEDIA'S ROLE IN TACKLING THE CLIMATE CHANGE

Dominic Barnard
APAC Head of Programmatic 
GroupM Nexus

FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in English.
Live Thai narration is available.

1415 - 1430

THE TRANSFORMATION OF TV ADVERTISING - THEN AND NOW

Alexandra Lowes
VP, Client Engagement and Growth APAC 
Finecast

FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in English.
Live Thai narration is available.

1430 - 1435

BREAK

1435 - 1450

MEDIA NEVER STOPS MOVING

Aaron Rigby
Managing Director
Nielsen Thailand

FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in English.
Live Thai narration is available.

1450 - 1505

STOP WASTING YOUR TIME: THE 5 TRUTHS WE NEGLECTED ABOUT DATA-DRIVEN MARKETING

Chalermphong Apichartphunkawee
Head of Data & Technology
GroupM Nexus Thailand

FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in Thai.
Live English narration is available.

1505 - 1520

TO THE NEXT LEVEL! ENHANCE YOUR DATA MARKETING FOR EFFECTIVE ADVERTISING

Jirapat Dejdanoo
Head of Display Advertising
LINE Thailand

FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in Thai.
Live English narration is available.

1520 - 1535

RETHINK AUDIENCE IN THE ERA OF DATA-DRIVEN MARKETING

Darko Lin
APAC Head of Audience Planning
Wavemaker

FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in English.
Live Thai narration is available.

1535 - 1550

EMPOWERING YOUR DISRUPTION, THE CRITICAL PILLARS OF ADVANCING TECH & DATA

1550 - 1555

Mookthita Tharnthammakoon
Performance Lead
Xaxis Thailand

Sorawut Artamaprasangsa
Head of Product
Xaxis Thailand

FOCAL Point – Reframing Strategy & Planning for Success
This session will be presented in Thai.
Live English narration is available.

BREAK

1555 - 1610

THE FUTURE OF STORYTELLING

Chatchai Butsabakorn
Group Creative Director
Wunderman Thompson Thailand

FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in Thai.
Live English narration is available.

1610 - 1625

MUSIC IS EVERYWHERE

Sumphun Sirichaivanon
Senior AVP, Sales Sponsorship
GMM Grammy

FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in Thai.
Live English narration is available.

1625 - 1640

GAMING IS THE NEW TREASURE

Sunil Yadav
Agency Development Lead, APAC
Twitch

FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in English.
Live Thai narration is available.

1640 - 1655

DECODING THE INFLUENCE NUCLEUS: WHAT POWERS OUR CREATORS?

Mudit Swarup
Head of INCA
INCA Thailand

FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in English.
Live Thai narration is available.

1655 - 1740

PANEL DISCUSSION: THE FUTURE OF ADVERTISING & BRAND EXPERIENCE

Dr Choakchai Kim Eaimrittikrai – Tero Entertainment
Akirakorn I-kitsiri – Viu
Natcha Bangthamai – Mindshare Thailand
Nuntirat Kulsirinun – GroupM Nexus, Moderator

FOCAL Point – The Future of Advertising & Brand Experience
This session will be presented in Thai.
Live English narration is available.

FOCAL POINT ONE

THE NEXT NORMAL

Understanding the untold behaviours and insights of Thai consumers towards the latest situation of COVID-19.

How can marketers apply funnels of marketing with data and technology to redesign the best buying journey in order to bring good growth?

FOCAL POINT TWO

THE POWER FROM THE PEOPLE

Traditional ways of segmentation; gender or age is outdated – diversity becomes a big cultural fad that matters at global and local levels.

Here comes a question, ‘how well does the representation in the marketing report match with what it looks like in our today’s diverse culture?’

FOCAL POINT THREE

eCommerce : the hypergrowth bridge

The universe of eCommerce is expanding; from brand.com to specially designed applications, and now toward SuperApp and quick commerce to catch the trend.

How can marketers take steps ahead to enjoy the advantage of targeting or predicting the growth with a potential buyer?

FOCAL POINT FOUR

REFRAMING STRATEGY & PLANNING FOR SUCCESS

Data is everywhere – in order to make it worthy, marketers need to understand how to handle, manage and implement it to better prediction and performance.

 

FOCAL POINT FIVE

THE FUTURE OF ADVERTISING & BRAND EXPERIENCE

Examine ways that marketer can activate the unique ways to connect with consumers that matters.

PARTNERS

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, MediaCom, Wavemaker and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.

Discover more about GroupM at
www.groupm.com

GroupM FOCAL is an annual marketing solutions conference aims inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.

Contact

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ALL RIGHTS RESERVED.

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