Welcome to GroupM FOCAL 2024

WELCOME TO  
GROUPM FOCAL 2024

GroupM FOCAL is one of Thailand’s largest annual integrated marketing solution conferences to provide an overview of Thailand’s digital landscape and behaviours of Thais; from macroeconomic data to market insights, from trends to the latest technologies

– a must for marketers to explore and keep focus in next 12 months.

This 14th edition of FOCAL will bring together 800+ marketing leaders and media influencer dedicated to improving the performance of their brands and the industry as a whole.

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Forget trekking familiar trails. FOCAL 2024 blasts you beyond the ordinary marketing horizon, propelling you into uncharted territories of opportunity. This 14th FOCAL rewrites the map as a supernova of marketing inspiration, packed with:

Explosive Insights:

From visionary giants to disruptive mavericks, hear from the minds igniting the marketing frontier with game changing tech, customer-centric revolutions and more.

Immersive Labs:

Get inspired by top thought leaders who have unique perspectives on marketing communication; consumer insights, media, data and technology.

Immersive Labs:

Connect with kindred spirits, ignite collaborations, and form cosmic alliances with fellow pioneers pushing the boundaries of marketing.

Speakers

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Pathamawan Sathaporn

CEO
GroupM Thailand

Pathamawan, or Linda to clients and colleagues, joined GroupM in 2006 as Insights Director of Mindshare Thailand. She became Managing Director of Mindshare in 2014, and subsequently Group CEO in 2022.
Her career began in 1990 as AE trainee at Lintas (LOWE), where she was Account Director until 1995, when she joined Bates Thailand. She returned to LOWE in 1997 as Associate Director, was promoted to VP, and subsequently became a strategic planner.

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Parattajariya Jalayanateja

Chief Executive Officer
VML Thailand

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Arpapat Boonrod

Managing Director – Client TH & Head of Growth, SEA
Kantar (Thailand)

Nokki has over 23 years of experience in Insights consultancy for leading brands. She is specialized in human understanding and business intelligence esp. consumer psychology, brand strategy as well as social and developmental research.

She is a special lecturer for research techniques and marketing for graduate students and Business Intelligence Course as well as for courses for clients. She is a columnist for business newspaper as well as a speaker for International conferences.

In 2009, she received the Best Researcher Award from InsightAsia Research group and in 2008 InsightAsia Spirit Award

In 2018, she has received ESOMAR award for Best Paper in APAC on Digital Anthropology

In 2019, received Thailand Women Leader Award from CMO Asia

She was the President of Thailand Market Research Society (TMRS) during 2017-2018 and is currently the Honorable Advisor for TMRS.

In 2021, she is ESOMAR representative, Thailand

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Niti Chaichitathorn

GMMTV

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Pan Jroongtanapibarn

Director - Marketing & Development
GroupM Thailand

A marketing & digital media specialist with more than 10 extensive years of experience. Pan is currently in charge as the Director of Marketing & Development that leverage industry knowledge to provide key insights and strategic recommendation for clients' growth in business or product across GroupM agencies; Mindshare, EssenceMediacom, Wavemaker and mSix&Partners.

Among Pan's portfolio in consumer research, he is known and specialised in the behaviour of the Thais; the ways of life, media connection and purchase intention.

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Supphasit Chokmongkolsatian

Chief Strategy Officer
Ogilvy Thailand

Supphasit is a sharp-minded strategist with a highly refreshing attitude and a vibrant personality. He has spent many years making waves in the agency business, leading the Ogilvy Strategy team. Supphasit accelerates hybrid skills ranging from brand communications, media, and data to experience, e-commerce, and new and emerging platform businesses, pushing to demystify data for insights that create brand impact.
He has been the vital force behind the phenomenal successes of many leading brands in several industries, achieving the most awarded agency in Thailand from the 2023 APAC Effie Award, the famous stage recognising marketing campaigns that show creativity and effectiveness.
Supphasit enjoys sharing and discussing a wide range of topics that lead to meaningful solutions for brands, helping them accelerate growth and stay relevant in the ever-changing world.
On a personal note, Supphasit is am ambivert, confident, and empathetic individual. To him, everything should be cohesive, and every opinion should be well-heard. He believes that we can always find a middle ground to navigate through any adverse topics.
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Danielle West

Senior Consultant, Technology and Data Transformation APAC
GroupM

Danielle West was born in subburb of Boston, Massachusetts and has lived in Toronto, London, Singapore and Los Angeles before moving to Bangkok. Danielle has been working in digital since 1999 across analytics, content, customer experience, omnichannel marketing and data strategy in the US, EMEA and APAC regions. She has worked with brands such as Disney, Sony, Activision, PayPal, Monster, Unilever, M&S, ANZ bank, Malaysia Airlines, Lazada, Informa, Bauer Media and Timberland to name a few. Having worked client side, agency side and tech vendor side, she offers a comprehensive perspective necessary in understanding the needs and objectives of all stakeholders for digital transformation strategies and personalized customer experience strategies at scale.

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Krobkeaw Panyarachun

Chief Strategic Corporate & Communications Officer
The One Enterprise 

A communications leader with over 20 years of experience, Krobkaew is an expert in integrated communications planning. Her impressive career spans both international and Thai companies, including King Power, Coca-Cola Thailand, and Webber Shandwick.

Krobkaew's experience covers the full spectrum of communications, from crafting corporate image and social sustainability initiatives to crisis communication. Currently, she is the Chief Strategic Corporate & Communication Officier for The One Enterprise Public Company Limited.

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Jitinat Asdamongkol

President
ONE Championship Thailand

Jitinat Asdamongkol or "Plai" joined ONE Championship in 2019 to lead ONE Championship's operations in Thailand, overseeing growth strategy and strengthening the ONE network and ecosystem in the country.

Part of Jitinat's role as President of ONE Championship Thailand is to develop and nurture athletes and transform them into real-life superheroes by creating a strong sustainable ecosystem. This includes initiative in-step with local partners, stakeholders and communities in the industry.

Prior to joining ONE Championship, Jitinat served as President of Thai Mixed martial Arts Federation (TMMAF) and Content Innovation Director at JSL Global Media. He has focused most of his career on developing amateur mixed martial arts in Thailand. Also, he helped to establish standard rules and regulations, as well as develop the sport on a grassroots level.

During his time at TMMAF, Jitinat arranged events and learning programs to raise knowledge and awareness surrounding mixed martial arts. He also helped establish mixed martial arts as a safe and position sport for the people of Thailand.

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Vichanee Srisawat

Chief Marketing Officer
Workpoint Entertainment

With over 29 years of experience in entertainment industry especially in television business, Vichanee serves as a trusted partner for marketers across various sectors in bridging brand messages with entertainment content.
As a CMO of one of the leading digital tv channel which has gained a reputation for being the king of variety and has grown into a conglomerate corporation, she has expertise in crafting and enhancing campaigns seamlessly into diverse entertainment platforms that not only resonate with audiences but also effective meet campaign objectives.
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Chonreutai Tawitaranond

Head of Goat Thailand
The Goat Agency

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Rathakorn Surbsuk

Head of Growth
GroupM Thailand

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Chalalai Nakwilai

Head of Strategy
Wavemaker Thailand

Chalalai has been working with GroupM for 18 years after starting a media career 3 years before in fellow global media agencies.
Her early career years with GroupM focused on media planning and client leadership, taking responsibility for clients across industries from FMCG to Automobile.
Her approach in media planning has always been focused on driving the best combination of strong media strategy and creativity, leading the way to transform her role in the last couple of years to focus on strategy and innovation, and recently has become Head of Strategy for Wavemaker.
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Jitlada Sidhu

Managing Partner
EssenceMediacom Thailand

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Charinya Yimsong

Investment Director
Mindshare Thailand

An accomplished professional with more than nineteen years of comprehensive expertise in media planning and buying, adeptly serving both international and local brands across a wide spectrum of sectors, including Retail, Supplementary, FMCG, Beverages, and Financial industries.

With over a decade committed to honing strategic planning methodologies, she seamlessly transitioned to the investment team, capitalizing on her strategic acumen to drive resource optimization. Through close collaboration with both planning and buying teams, she meticulously oversees cost efficiency and upholds exemplary quality benchmarks for key clients amidst the dynamic shifts of the market landscape.

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Sopon Gaethong

Media Lead of Beauty and Wellbeing
Unilever Thailand

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Worayud Laisuwan

SEO Director
GroupM Thailand

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Mookthita Tharnthammakoon

Performance Lead
GroupM Thailand

Build has been on a mission to redefine integrated commerce solutions, pioneer a trailblazing journey of programmatic innovation for nearly a decade. At the forefront of the programmatic landscape, she has orchestrated a holistic integration across the technology ecosystem, leveraged Artificial Intelligence to create actionable solution that evolve with generative outcome for advertiser investments.

Through a relentless pursuit of achievement and innovation, Build has positioned herself as a leader in integrating the power of AI and machine learning. With these cutting-edge technologies, she optimizes every dollar of investment and accelerates efficiency and effectiveness in programmable integrated commerce. This commitment to advancement will ensure that stakeholders realize unprecedented success while driving the evolution of commerce in the digital age.

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Kanjanawat Pansuwan

Director, Client Leadership
Mindshare Thailand

Pom has accumulated more than 10 years of experience in media agencies, demonstrating expertise for both local and regional clients with broaden knowledge from Offline, Online, Performance, eCommerce, Media Activation to KOL.

Throughout the career, Pom has contributed to, advised on, and successfully implemented a wide array of projects spanning from brand development to performance enhancement. His professional background encompasses diverse industries, encompassing renowned global brands such as Coca-Cola, Kellogg’s, and Samsung, as well as local enterprises like KBank, TRUE, and AZAY. With a focus on achieving results, Pom consistently explores opportunities and alternative approaches to ensure project objectives are met.

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Tipasak Tewinpongwet

Business Director
EssenceMediacom Thailand

Tipasak or Ti in a nutshell to client and colleagues.

Tipasak has been working in media advertising industry for 18 Years, having well knowledge of both offline and online media as he works as media planner for 16 years and as online trader for 2 years. He has been handling variety of client from mass to selective products that makes him well-rounded.

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Phurirak Rungsirisilp

Business Director
EssenceMediacom Thailand

Phurirak, known as Louis in professional circles, with over a decade of experience in the media industry driven by his passion.

His extensive media planning experience has seen him navigate the dynamic world of media with finesse, making significant contributions through his innovative mindset and commitment to excellence.

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Pobek Pornpongmetta

Co-Host

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Faunglada-Saranee Sanguanruang

Co-Host

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Sarinya Perumal

Thailand Head of Channel Partnership
TikTok

Sarinya Perumal is the Thailand Head of Channel Partnership at TikTok, commands the forefront of agency business in Thailand across media and creative agencies. Aiming to enhance platform knowledge and empower renowned agencies to optimally support brands with strategic approaches.

Prior to this role, Sarinya's leadership was instrumental across multiple verticals, including mobile applications, food and beverage, and performance marketing agencies. This vast experience has enriched her with a broad perspective, enabling her to offer comprehensive support to brands and agencies alike. She is also a fervent advocate of leveraging creativity and advertising to drive sales, a vision she passionately shares at various industry events such as on Automotive, Finance, and F&B sectors.

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Megan Reichelt

Country Manager, Southeast Asia
Integral Ad Science

Megan Reichelt is the Country Manager of Southeast Asia (SEA) at Integral Ad Science.
In her role, Megan actively works with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. Megan joined IAS as Strategic partnerships manager and then got promoted to Programmatic lead in the region before being appointed as the Country Manager, SEA.

With over seven years of experience across Australia and Singapore, Megan brings strong expertise in digital advertising, business development, relationship management, leadership and all things programmatic.

Before joining IAS, Megan was the Regional Sales and Marketing Manager at Accor hotels and was instrumental in establishing long-standing partnerships.

Megan is a member of the IAB SEA Programmatic Council 2022.

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Mindy Sarika

Client Services Director, Southeast Asia
The Trade Desk

As Client Services Director for Southeast Asia at The Trade Desk, Mindy manages strategy and execution for key regional initiatives and oversees the Southeast Asia account management and Trading team in Singapore. Mindy brings 10 years of digital marketing experience to the role.

Before joining The Trade Desk, Mindy led the advertising product development at True Digital Group in Thailand. Prior to that, she spent a few years at Google APAC as an Advertising Product Specialist, where she provided consultations for a range of advertisers from SMEs to agency partners. In addition, she was also a Partner Manager for publishers and developers, focused on growing the sell-side business.

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Weera Kasetsin

Chief Product Officer
LINE Thailand

Weera is responsible for directing and managing the development of products and services on the LINE app to fulfill the needs of users. With over 25 years of experience and expertise in technologies and product development in various industries in Thailand and globally, his mission is to enhance the user experience in communication, lifestyle, and business solutions.

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Kredrada Benjaathonsirikul

Business Development Director
VGI

Khun Joy has embarked on a major career transformation journey from being a product user to a product developer at VGI.

Before joining VGI, Khun Joy has worked with numerous global agencies such as GroupM, IPG, and Starcom.

The highlight of her career during her moment at the agency. her was winning 2 Gold Media Lions from Cannes Lions for the best use of integrated media and fast-moving consumer goods.

Moreover, Khun Joy has been invited to speak at various marketing stages as a representative of VGI, a leader in offline and online Solutions. She shared successful case studies of O2O Solutions marketing strategies, distinguished by precise analysis from deep consumer data of over 45 million people through VGI's main platform. This enabled the campaigns to create unique experiences, reach target groups effectively, and generate measurable marketing results while also enhancing return on investment (ROI).

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Phakwan Wongphontawee

Chief Marketing and Partnership Officer
Plan B Media PLC.

With strong background in technology, design, and project management for almost 20 years.

Phakwan has been in the position since 2012-2019. Started from 0 screen to 10,000 screens, Phakwan is a key person behind diversified portfolio under DOOH of Plan B.

Since 2019, she has been in CMPO (Chief Marketing and Partnership Officer) is a new challenge in her career which has passed through critical times (COVID19). She is currently responsible for the revenue generation channels for the company through performance marketing which step out opportunity from the out-of-home media business to creating additional value for the brand and business.

Phakwan is recognized for her creativity and design thinking. She always be inspired by her surroundings and aiming for continuous improvement in both media and sales strategy. Phakwan has a purpose to make Bangkok a modern and fascinating city through digital OOH landmark. This has been demonstrated in Plan B’s masterpieces, Parc Paragon 90 degree screen and The Panoramix@CentralWorld

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Tatsatorn Dharithai

E-Commerce Manager
Wavemaker Thailand

A professional marketer with extensive experience in eCommerce and digital marketing. Tatsatorn has accompanied many businesses in the CPG and FMCG industries in pursuit of sustainable commercial growth over an everchanging market landscape.
Through years of hands-on experience in strategic planning, he is adept at crafting a practical eCommerce strategy, resonating an insightful understanding of each business's resources, customer base, and ambition.
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Audy Punnada

Head, GrabAds & Marketing Services Thailand
GrabAds

Audy is the Head of GrabAds & Marketing Services Thailand.

Based in Bangkok, Thailand, Since 2021 Audy leads a GrabAds and Marketing Services team to create values and deliver the best solutions for Grab’s customers across the Grab ecosystem. She is responsible for driving holistic strategies that allow advertisers, agencies, and merchants to engage and connect with consumers through innovative marketing ideas, online and offline advertising experiences.

An established industry veteran with 15 years of experience in marketing, digital media, and business development, Audy helped Facebook to establish and grow the tech giant’s presence in Thailand back in 2011.

Over the course of her career, she has led the digital and marketing strategies for companies and agencies across industries, particularly the fast-moving consumer goods (FMCG), Food and Beverage (F&B), as well as Entertainment sectors.

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Winradit Kolasastraseni

 

President - Digital Media
True Digital Group Co., Ltd.

Win is a global tech and digital media executive with extensive experience building and operating highly scaled, global online businesses. He is passionate about the intersection of media and technology and how that will transform entertainment, education and communities. Win is a results-oriented leader with a strong track record of success spanning tech, corporate, telecommunications and startup environments.

As President of Digital Media for True Digital Group, Win is responsible for the overall strategy & P&L management of the group which operates 3 distinct but highly complementary businesses that spans from TrueID a leading OTT service in Thailand, Online Station, the #1 influencer network & MCN and the 6 active markets that True Digital Media resides across South East Asia with the ambition to become the leading lifestyle entertainment service across the region with the focus on 4Cs: Content, CRM, Community & Commerce.

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Nidarat Urailertprasert

Digital Marketing, Media, dCommerce and Data Lead, Unilever Homecare Southeast Asia
Unilever

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Yada Sarttarasathit

Chief Digital & Marketing Officer (CDMO)
L'Oreal Thailand

 

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Wanramai Aurtaveekul

Chief Client Officer
Ogilvy Thailand

Modern Marketing and Powerful Integration

With more than 2 decades of experiences in advertising, and with 18 years leading role in Brand and Integration business management under Ogilvy Group Thailand. Wanramai has been leading the partnership with key global and local business from Corporate branding to modern marketing & implementation.

As leading role of handling new business acceleration in various business categories (Corporate branding/ Telecom/ Commerce/Specialized nutrition/FMCG/ Real Estate/ Retail/ IT) through the line from above the line to digital adverting. Wanramai has been leading strategic thinking and the integrated campaigns for Danone (Baby Nutrition) Thailand and multi-markets around APAC. Also leading Health & Wellness Thailand Brand champion leader – first agency who takes grounded on Health & Wellness from Global study to local acceleration growth for client within Ogilvy Health Global and APAC network.

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Kanaporn Hutcheson

Chairman
GREYnJ United

Agenda

April 03, 2024

1045 – 1055

What good is AI with bad data: why a solid data foundation and analytics practice is critical for success

Danielle West
Senior Consultant, Technology & Data Transformation APAC
GroupM Nexus

This session will be presented in English – A live Thai narration kit is available upon request.

1055 – 1105

Unlock the true potential of digital marketing

Weera Kasetsin
Chief Product Officer
LINE Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1105 – 1145

Synergise in action: winning over the puzzling consumers & 2024 pitfalls

PANELLISTS:
Pathamawan Sathaporn – GroupM Thailand
Parattajariya Jalayanateja – VML Thailand
Kanaporn Hutcheson – GREYnj United
Wanramai Aurtaveekul – Ogilvy Thailand

MODERATOR:
Arpapat Boonrod – Kantar Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1045 – 1155

Exclusive Observation – What’s NEXT!

Yada Sarttarasathit
Chief Digital & Marketing Officer (CDMO)
L’Oreal Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1200 – 1300

Networking lunch

Presented by Mobkoi

1300 – 1310

Redefining commerce media: How technology is changing the game

Mookthita Tharnthammakoon
Performance Lead
GroupM Nexus Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1310 – 1320

The future of personalised advertising: how to navigate consumer-centric marketing in 2024 and beyond

Mindy Sarika
Client Service Director, SEA
The Trade Desk

This session will be presented in Thai – A live English narration kit is available upon request.

1320 – 1400

From metrics to meaning: unlocking new possibilities

PANELLISTS:
Sopon Gaethong – Unilever
Megan Reichelt – IAS
Kredrada Benjaathonsirikul – VGI

MODERATOR
Kanjanawat Pansuwan – Mindshare Thailand

This session will be presented in both Thai and English – A live narration kit is available upon request.

1400 – 1410

AI generative for media planning

Chalalai Nakwilai
Head of Strategy
Wavemaker Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1410 – 1420

Google generative search AI: getting ready for big change & big opportunities

Worayud Laisuwan
SEO Director
GroupM Nexus Thailand

This session will be presented in English – A live Thai narration kit is available upon request.

1420 – 1430

The real-life experience for digital transformation

Nidarat Urailertprasert
Unilever Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1430 – 1510

The future of advanced media – unlocking the hidden potential

PANELLISTS:
Rathakorn Surbsuk – GroupM Thailand
Phakwan Wongphontawee – Plan B Thailand
Winradit Kolasastraseni – TrueID
and more

MODERATOR:
Jitlada Sidhu – EssenceMediacom Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1510 – 1520

The cross-platform playbook for brand catapulting new heights

Charinya Yimsong
Investment Director
Mindshare Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1520 – 1535

Break

Presented by VIU

1535 – 1545

Shoppertainment: The future of consumer & commerce

Sarinya Perumal
Thailand Head of Channel Partnership
TikTok

This session will be presented in Thai – A live English narration kit is available upon request.

1545 – 1555

The evolution of eCommerce towards the Thai hyper-shopper

Tatsatorn Dharaithai
eCommerce Manager
Wavemaker Thailand

This session will be presented in English – A live Thai narration kit is available upon request.

1555 – 1635

Building stronger connections: leveraging Thai content for brand success

PANELLISTS:
Vichanee Srisawat – Workpoint Entertainment
Jitinat Asdamongkol – ONE Championship Thailand
Krobkeaw Panyarachun – The One Enterprise

MODERATOR:
Chonruetai Tawitaranond – The Goat Agency Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1635 – 1645

5 Content rules to thrive in 2024: Because nobody wants to be boring

Niti Chaichitathorn (Pompam)
GMMTV

This session will be presented in Thai – A live English narration kit is available upon request.

1645 – 1655

Driving breakthrough for brands in the new communication economy, ‘Engagement Planning’

Tipasak Tewinpongwet
Business Director
EssenceMediacom Thailand

Phurirak Rungsirisilp
Business Director
EssenceMediacom Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1655 – 1700

Closing

Pathamawan Sathaporn
CEO
GroupM Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

GroupM FOCAL is a prestigious conference designed exclusively for invited guests.

Interested in Attending FOCAL 2024?
For inquiries about attending FOCAL 2024, please contact your designated GroupM agency in Thailand. 
These agencies include Mindshare, EssenceMediacom, Wavemaker, and mSix&Partners.

Focal point 1

Biohack your consumer’s brain: Crack the neural marketing code

{ Consumer }
Unleash the hidden potential of your customers’ minds! Dive beyond awareness and into the frontier of neuro-marketing. Understand unspoken desire, craft mind-bending experience, and forge unbreakable emotional bonds.

This session ignites a revolution in consumer understanding.

Focal point 2

Hyperconnected commerce: From storefronts to starships, blast off to retail bliss

{ Commerce }
Forget the limitations of traditional retail as the FOCAL point takes you on a hyperconnected journey across the frontiers of commerce, where online and offline experiences seamlessly merge into one. Witness the revolutionising strorefront, personalise journey across physical and digital touchpoints, and discover innovative payment gateways that unlock a universe of possibilities.

Blast off with us and rediscover the magic of shopping in a world where everyone’s customer is a cosmic adventurer.

Focal point 3

Content catapult: Launch engaging stories to the digital cosmos

{ Content & Influencer }
Ditch the content black hole! This FOCAL point ignites your brand’s story engine, propelling you beyond predictable campaigns to the frontiers of captivating content. Learn from industry heroes as they unveils secrets to crafting authentic, data-driven narratives that resonate in the digital cosmos.

Exploring how strategic partnership with niche creators and innovative formats of video can amplify your message and ignite audience conversations.

Focal point 4

Data detective: Crack the customer code, ignite marketing supernova

{ Data & Technology }
Leave data dreg behind! Blast off to the marketing frontier with FOCAL, where cutting-edge tech transforms you into a cosmic data detective. Uncover hidden customer gems, predict trends before they ignite, and craft supernova campaigns with pinpoint personalisations.

Witness data pioneers unveil their secrets, fuelling brand ascents in this new data-driven galaxy.

Focal point 5

Beyond the box: ignite audience journey with CTV and DOOH

{ Intelligence media }
Forget tired TV grids and passive billboards! Blast past the limitations of traditional media and propel yourself into the dynamic frontier of Connected TV and Digital Out-of-Home. Witness trailblazers rewrite the rules of engagement, captivating audiences across connected screens and interactive landscapes. Learn how to leverage cutting-edge tech and data-driven insights.

0930 - 0940

Opening

Pathamawan Sathaporn
CEO
GroupM Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

0940 - 1015

Consumers Untold

Pan Jroongtanapibarn
Director, Marketing & Development
GroupM Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1015 - 1025

Demystifying data for an impactful insight!

Supphasit Chokmongkolsatian
Chief Strategy Officer
Ogilvy Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1025 - 1035

Uncover the behaviour of Thai consumers across key seasonal moments in the year

Punnada Leung-Aram
Head, GrabAds & Marketing Services
GrabAds Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1035 - 1045

Break

Presented by True Digital

1045 – 1055

What good is AI with bad data: why a solid data foundation and analytics practice is critical for success

Danielle West
Senior Consultant, Technology & Data Transformation APAC
GroupM Nexus

This session will be presented in English – A live Thai narration kit is available upon request.

1055 – 1105

Unlock the true potential of digital marketing

Weera Kasetsin
Chief Product Officer
LINE Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1105 – 1145

Synergise in action: winning over the puzzling consumers & 2024 pitfalls

PANELLISTS:
Pathamawan Sathaporn – GroupM Thailand
Parattajariya Jalayanateja – VML Thailand
Kanaporn Hutcheson – GREYnj United
Wanramai Aurtaveekul – Ogilvy Thailand

MODERATOR:
Arpapat Boonrod – Kantar Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1045 – 1155

Exclusive Observation – What’s NEXT!

Yada Sarttarasathit
Chief Digital & Marketing Officer (CDMO)
L’Oreal Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1200 – 1300

Networking lunch

Presented by Mobkoi

1300 – 1310

Redefining commerce media: How technology is changing the game

Mookthita Tharnthammakoon
Performance Lead
GroupM Nexus Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1310 – 1320

The future of personalised advertising: how to navigate consumer-centric marketing in 2024 and beyond

Mindy Sarika
Client Service Director, SEA
The Trade Desk

This session will be presented in Thai – A live English narration kit is available upon request.

1320 – 1400

From metrics to meaning: unlocking new possibilities

PANELLISTS:
Sopon Gaethong – Unilever
Megan Reichelt – IAS
Kredrada Benjaathonsirikul – VGI

MODERATOR
Kanjanawat Pansuwan – Mindshare Thailand

This session will be presented in both Thai and English – A live narration kit is available upon request.

1400 – 1410

AI generative for media planning

Chalalai Nakwilai
Head of Strategy
Wavemaker Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1410 – 1420

Google generative search AI: getting ready for big change & big opportunities

Worayud Laisuwan
SEO Director
GroupM Nexus Thailand

This session will be presented in English – A live Thai narration kit is available upon request.

1420 – 1430

The real-life experience for digital transformation

Nidarat Urailertprasert
Unilever Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1430 – 1510

The future of advanced media – unlocking the hidden potential

PANELLISTS:
Rathakorn Surbsuk – GroupM Thailand
Phakwan Wongphontawee – Plan B Thailand
Winradit Kolasastraseni – TrueID
and more

MODERATOR:
Jitlada Sidhu – EssenceMediacom Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1510 – 1520

The cross-platform playbook for brand catapulting new heights

Charinya Yimsong
Investment Director
Mindshare Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1520 – 1535

Break

Presented by VIU

1535 – 1545

Shoppertainment: The future of consumer & commerce

Sarinya Perumal
Thailand Head of Channel Partnership
TikTok

This session will be presented in Thai – A live English narration kit is available upon request.

1545 – 1555

The evolution of eCommerce towards the Thai hyper-shopper

Tatsatorn Dharaithai
eCommerce Manager
Wavemaker Thailand

This session will be presented in English – A live Thai narration kit is available upon request.

1555 – 1635

Building stronger connections: leveraging Thai content for brand success

PANELLISTS:
Vichanee Srisawat – Workpoint Entertainment
Jitinat Asdamongkol – ONE Championship Thailand
Krobkeaw Panyarachun – The One Enterprise

MODERATOR:
Chonruetai Tawitaranond – The Goat Agency Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1635 – 1645

5 Content rules to thrive in 2024: Because nobody wants to be boring

Niti Chaichitathorn (Pompam)
GMMTV

This session will be presented in Thai – A live English narration kit is available upon request.

1645 – 1655

Driving breakthrough for brands in the new communication economy, ‘Engagement Planning’

Tipasak Tewinpongwet
Business Director
EssenceMediacom Thailand

Phurirak Rungsirisilp
Business Director
EssenceMediacom Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

1655 – 1700

Closing

Pathamawan Sathaporn
CEO
GroupM Thailand

This session will be presented in Thai – A live English narration kit is available upon request.

GroupM FOCAL is a prestigious conference designed exclusively for invited guests.

Interested in Attending FOCAL 2024?
For inquiries about attending FOCAL 2024, please contact your designated GroupM agency in Thailand. 
These agencies include Mindshare, EssenceMediacom, Wavemaker, and mSix&Partners.

Focal point 1

Biohack your consumer’s brain: Crack the neural marketing code

{ Consumer }
Unleash the hidden potential of your customers’ minds! Dive beyond awareness and into the frontier of neuro-marketing. Understand unspoken desire, craft mind-bending experience, and forge unbreakable emotional bonds.

This session ignites a revolution in consumer understanding.

Focal point 2

Hyperconnected commerce: From storefronts to starships, blast off to retail bliss

{ Commerce }
Forget the limitations of traditional retail as the FOCAL point takes you on a hyperconnected journey across the frontiers of commerce, where online and offline experiences seamlessly merge into one. Witness the revolutionising strorefront, personalise journey across physical and digital touchpoints, and discover innovative payment gateways that unlock a universe of possibilities.

Blast off with us and rediscover the magic of shopping in a world where everyone’s customer is a cosmic adventurer.

Focal point 3

Content catapult: Launch engaging stories to the digital cosmos

{ Content & Influencer }
Ditch the content black hole! This FOCAL point ignites your brand’s story engine, propelling you beyond predictable campaigns to the frontiers of captivating content. Learn from industry heroes as they unveils secrets to crafting authentic, data-driven narratives that resonate in the digital cosmos.

Exploring how strategic partnership with niche creators and innovative formats of video can amplify your message and ignite audience conversations.

Focal point 4

Data detective: Crack the customer code, ignite marketing supernova

{ Data & Technology }
Leave data dreg behind! Blast off to the marketing frontier with FOCAL, where cutting-edge tech transforms you into a cosmic data detective. Uncover hidden customer gems, predict trends before they ignite, and craft supernova campaigns with pinpoint personalisations.

Witness data pioneers unveil their secrets, fuelling brand ascents in this new data-driven galaxy.

Focal point 5

Beyond the box: ignite audience journey with CTV and DOOH

{ Intelligence media }
Forget tired TV grids and passive billboards! Blast past the limitations of traditional media and propel yourself into the dynamic frontier of Connected TV and Digital Out-of-Home. Witness trailblazers rewrite the rules of engagement, captivating audiences across connected screens and interactive landscapes. Learn how to leverage cutting-edge tech and data-driven insights.

Partners

GroupM FOCAL 2024 is hosted by

Location

Mayfair Hall
The Berkeley Hotel Pratunam

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies including Mindshare, EssenceMediacom, Wavemaker and mSix&Partners, as well as the outcomes-driven programmatic audience company.

GroupM’s portfolio includes Data & Technology, Investment and Services, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM FOCAL is an annual marketing solutions conference aims inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.

Contact

Sponsorship

Media Inquiries

Registration Inquiries

©2017-2024 GROUPM PART OF WPP.
ALL RIGHTS RESERVED.

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ALL SPEAKERS

Pathamawan Sathaporn

CEO
GroupM Thailand

Pathamawan, or Linda to clients and colleagues, joined GroupM in 2006 as Insights Director of Mindshare Thailand. She became Managing Director of Mindshare in 2014, and subsequently Group CEO in 2022.
Her career began in 1990 as AE trainee at Lintas (LOWE), where she was Account Director until 1995, when she joined Bates Thailand. She returned to LOWE in 1997 as Associate Director, was promoted to VP, and subsequently became a strategic planner.

Parattajariya Jalayanateja

 

Chief Executive Officer
VML Thailand

Kanaporn Hutcheson

 

Chairman
GREYnJ United

Wanramai Aurtaveekul

 

Chief Client Officer
Ogilvy Thailand 

Modern Marketing and Powerful Integration
With more than 2 decades of experiences in advertising, and with 18 years leading role in Brand and Integration business management under Ogilvy Group Thailand. Wanramai has been leading the partnership with key global and local business from Corporate branding to modern marketing & implementation.
As leading role of handling new business acceleration in various business categories (Corporate branding/ Telecom/ Commerce/Specialized nutrition/FMCG/ Real Estate/ Retail/ IT) through the line from above the line to digital adverting. Wanramai has been leading strategic thinking and the integrated campaigns for Danone (Baby Nutrition) Thailand and multi-markets around APAC. Also leading Health & Wellness Thailand Brand champion leader – first agency who takes grounded on Health & Wellness from Global study to local acceleration growth for client within Ogilvy Health Global and APAC network.
 

Arpapat Boonrod

 

Managing Director – Client TH & Head of Growth, SEA
Kantar (Thailand)

Nokki has over 23 years of experience in Insights consultancy for leading brands. She is specialized in human understanding and business intelligence esp. consumer psychology, brand strategy as well as social and developmental research.
She is a special lecturer for research techniques and marketing for graduate students and Business Intelligence Course as well as for courses for clients. She is a columnist for business newspaper as well as a speaker for International conferences.
In 2009, she received the Best Researcher Award from InsightAsia Research group and in 2008 InsightAsia Spirit Award
In 2018, she has received ESOMAR award for Best Paper in APAC on Digital Anthropology
In 2019, received Thailand Women Leader Award from CMO Asia
She was the President of Thailand Market Research Society (TMRS) during 2017-2018 and is currently the Honorable Advisor for TMRS.

Supphasit Chokmongkolsatian

 

Chief Strategy Officer
Ogilvy Thailand

Supphasit is a sharp-minded strategist with a highly refreshing attitude and a vibrant personality. He has spent many years making waves in the agency business, leading the Ogilvy Strategy team. Supphasit accelerates hybrid skills ranging from brand communications, media, and data to experience, e-commerce, and new and emerging platform businesses, pushing to demystify data for insights that create brand impact.
He has been the vital force behind the phenomenal successes of many leading brands in several industries, achieving the most awarded agency in Thailand from the 2023 APAC Effie Award, the famous stage recognising marketing campaigns that show creativity and effectiveness.
Supphasit enjoys sharing and discussing a wide range of topics that lead to meaningful solutions for brands, helping them accelerate growth and stay relevant in the ever-changing world.
On a personal note, Supphasit is am ambivert, confident, and empathetic individual. To him, everything should be cohesive, and every opinion should be well-heard. He believes that we can always find a middle ground to navigate through any adverse topics.

Niti Chaichitathorn

 

GMMTV

Nidarat Urailertprasert

 

Digital Marketing, Media, dCommerce and Data Lead, Unilever Homecare Southeast Asia
Unilever

Yada Sarttarasathit

 

Chief Digital & Marketing Officer (CDMO)
L’Oreal Thailand

Sopon Gaethong

 

Media Lead of Beauty and Wellbeing
Unilever Thailand

Pan Jroongtanapibarn

 

Director – Marketing & Development
GroupM Thailand

A marketing & digital media specialist with more than 10 extensive years of experience. Pan is currently in charge as the Director of Marketing & Development that leverage industry knowledge to provide key insights and strategic recommendation for clients’ growth in business or product across GroupM agencies; Mindshare, EssenceMediacom, Wavemaker and mSix&Partners.
Among Pan’s portfolio in consumer research, he is known and specialised in the behaviour of the Thais; the ways of life, media connection and purchase intention.

Danielle West

 

Senior Consultant, Technology and Data Transformation APAC
GroupM

Danielle West was born in a suburb of Boston, Massachusetts and has lived in Toronto, London, Singapore and Los Angeles before moving to Bangkok. Danielle has been working in digital since 1999 across analytics, content, customer experience, omnichannel marketing and data strategy in the US, EMEA and APAC regions. She has worked with brands such as Disney, Sony, Activision, PayPal, Monster, Unilever, M&S, ANZ bank, Malaysia Airlines, Lazada, Informa, Bauer Media and Timberland to name a few. Having worked client side, agency side and tech vendor side, she offers a comprehensive perspective necessary in understanding the needs and objectives of all stakeholders for digital transformation strategies and personalized customer experience strategies at scale.

Krobkeaw Panyarachun

 

Chief Strategic Corporate & Communications Officer
The One Enterprise 

A communications leader with over 20 years of experience, Krobkaew is an expert in integrated communications planning. Her impressive career spans both international and Thai companies, including King Power, Coca-Cola Thailand, and Webber Shandwick.
Krobkaew’s experience covers the full spectrum of communications, from crafting corporate image and social sustainability initiatives to crisis communication.

Jitinat Asdamongkol

 

President
ONE Championship Thailand

Jitinat Asdamongkol or “Plai” joined ONE Championship in 2019 to lead ONE Championship’s operations in Thailand, overseeing growth strategy and strengthening the ONE network and ecosystem in the country.
Part of Jitinat’s role as President of ONE Championship Thailand is to develop and nurture athletes and transform them into real- life superheroes by creating a strong, sustainable ecosystem. This includes initiatives in-step with local partners, stakeholders and communities in the industry.
Prior to joining ONE Championship, Jitinat served as President of the Thai Mixed Martial Arts Federation (TMMAF) and Content Innovation Director at JSL Global Media. He has focused most of his career on developing amateur mixed martial arts in Thailand. Also, he helped to establish standard rules and regulations, as well as develop the sport on a grassroots level.
During his time at TMMAF, Jitinat arranged events and learning programs to raise knowledge and awareness surrounding mixed martial arts. He also helped establish mixed martial arts as a safe and positive sport for the people of Thailand.

Vichanee Srisawat

 

Chief Marketing Officer
Workpoint Entertainment

With over 29 years of experience in entertainment industry especially in television business, Vichanee serves as a trusted partner for marketers across various sectors in bridging brand messages with entertainment content.
As a CMO of one of the leading digital tv channel which has gained a reputation for being the king of variety and has grown into a conglomerate corporation, she has expertise in crafting and enhancing campaigns seamlessly into diverse entertainment platforms that not only resonate with audiences but also effective meet campaign objectives.

Rathakorn Surbsuk

 

Head of Growth
GroupM Thailand

Chonreutai Tawitaranond

 

Head of Goat Thailand
The Goat Agency

Chalalai Nakwilai

 

Head of Strategy
Wavemaker Thailand

Chalalai has been working with GroupM for 18 years after starting a media career 3 years before in fellow global media agencies.
Her early career years with GroupM focused on media planning and client leadership, taking responsibility for clients across industries from FMCG to Automobile.
Her approach in media planning has always been focused on driving the best combination of strong media strategy and creativity, leading the way to transform her role in the last couple of years to focus on strategy and innovation, and recently has become Head of Strategy for Wavemaker.

Jitlada Sidhu

 

Managing Partner
EssenceMediacom Thailand

Charinya Yimsong

 

Investment Director
Mindshare Thailand

An accomplished professional with more than nineteen years of comprehensive expertise in media planning and buying, adeptly serving both international and local brands across a wide spectrum of sectors, including Retail, Supplementary, FMCG, Beverages, and Financial industries.
With over a decade committed to honing strategic planning methodologies, she seamlessly transitioned to the investment team, capitalizing on her strategic acumen to drive resource optimization. Through close collaboration with both planning and buying teams, she meticulously oversees cost efficiency and upholds exemplary quality benchmarks for key clients amidst the dynamic shifts of the market landscape.

Worayud Laisuwan

 

SEO Director
GroupM Thailand

Mookthita Tharnthammakoon

 

Performance Lead
GroupM Thailand

Build has been on a mission to redefine integrated commerce solutions, pioneer a trailblazing journey of programmatic innovation for nearly a decade. At the forefront of the programmatic landscape, she has orchestrated a holistic integration across the technology ecosystem, leveraged Artificial Intelligence to create actionable solution that evolve with generative outcome for advertiser investments.
Through a relentless pursuit of achievement and innovation, Build has positioned herself as a leader in integrating the power of AI and machine learning. With these cutting-edge technologies, she optimizes every dollar of investment and accelerates efficiency and effectiveness in programmable integrated commerce. This commitment to advancement will ensure that stakeholders realize unprecedented success while driving the evolution of commerce in the digital age.
 

Kanjanawat Pansuwan

 

Director, Client Leadership
Mindshare Thailand

Pom has accumulated more than 10 years of experience in media agencies, demonstrating expertise for both local and regional clients with broaden knowledge from Offline, Online, Performance, eCommerce, Media Activation to KOL.
Throughout the career, Pom has contributed to, advised on, and successfully implemented a wide array of projects spanning from brand development to performance enhancement. His professional background encompasses diverse industries, encompassing renowned global brands such as Coca-Cola, Kellogg’s, and Samsung, as well as local enterprises like KBank, TRUE, and AZAY. With a focus on achieving results, Pom consistently explores opportunities and alternative approaches to ensure project objectives are met.

Tipasak Tewinpongwet

 

Business Director
EssenceMediacom Thailand

Tipasak or Ti in a nutshell to client and colleagues.
Tipasak has been working in media advertising industry for 18 Years, having well knowledge of both offline and online media as he works as media planner for 16 years and as online trader for 2 years. He has been handling variety of client from mass to selective products that makes him well-rounded.

Phurirak Rungsirisilp

 

Business Director
EssenceMediacom Thailand

Phurirak, known as Louis in professional circles, with over a decade of experience in the media industry driven by his passion.
His extensive media planning experience has seen him navigate the dynamic world of media with finesse, making significant contributions through his innovative mindset and commitment to excellence.

Tatsatorn Dharithai

 

E-Commerce Manager
Wavemaker Thailand

A professional marketer with extensive experience in eCommerce and digital marketing. Tatsatorn has accompanied many businesses in the CPG and FMCG industries in pursuit of sustainable commercial growth over an everchanging market landscape.
Through years of hands-on experience in strategic planning, he is adept at crafting a practical eCommerce strategy, resonating an insightful understanding of each business’s resources, customer base, and ambition.

Winradit Kolasastraseni

 

President – Digital Media
True Digital Group Co., Ltd.

Win is a global tech and digital media executive with extensive experience building and operating highly scaled, global online businesses. He is passionate about the intersection of media and technology and how that will transform entertainment, education and communities. Win is a results-oriented leader with a strong track record of success spanning tech, corporate, telecommunications and startup environments.
As President of Digital Media for True Digital Group, Win is responsible for the overall strategy & P&L management of the group which operates 3 distinct but highly complementary businesses that spans from TrueID a leading OTT service in Thailand, Online Station, the #1 influencer network & MCN and the 6 active markets that True Digital Media resides across South East Asia with the ambition to become the leading lifestyle entertainment service across the region with the focus on 4Cs: Content, CRM, Community & Commerce.

Megan Reichelt

 

Country Manager, Southeast Asia
Integral Ad Science

Megan Reichelt is the Country Manager of Southeast Asia (SEA) at Integral Ad Science.
In her role, Megan actively works with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. Megan joined IAS as Strategic partnerships manager and then got promoted to Programmatic lead in the region before being appointed as the Country Manager, SEA.
With over seven years of experience across Australia and Singapore, Megan brings strong expertise in digital advertising, business development, relationship management, leadership and all things programmatic.
Before joining IAS, Megan was the Regional Sales and Marketing Manager at Accor hotels and was instrumental in establishing long-standing partnerships.
Megan is a member of the IAB SEA Programmatic Council 2022.

Audy Punnada

 

Head, GrabAds & Marketing Services Thailand
GrabAds

Audy is the Head of GrabAds & Marketing Services Thailand.
Based in Bangkok, Thailand, Since 2021 Audy leads a GrabAds and Marketing Services team to create values and deliver the best solutions for Grab’s customers across the Grab ecosystem. She is responsible for driving holistic strategies that allow advertisers, agencies, and merchants to engage and connect with consumers through innovative marketing ideas, online and offline advertising experiences.
An established industry veteran with 15 years of experience in marketing, digital media, and business development, Audy helped Facebook to establish and grow the tech giant’s presence in Thailand back in 2011.
Over the course of her career, she has led the digital and marketing strategies for companies and agencies across industries, particularly the fast-moving consumer goods (FMCG), Food and Beverage (F&B), as well as Entertainment sectors.

Mindy Sarika

 

Client Services Director, Southeast Asia
The Trade Desk

As Client Services Director for Southeast Asia at The Trade Desk, Mindy manages strategy and execution for key regional initiatives and oversees the Southeast Asia account management and Trading team in Singapore. Mindy brings 10 years of digital marketing experience to the role.
Before joining The Trade Desk, Mindy led the advertising product development at True Digital Group in Thailand. Prior to that, she spent a few years at Google APAC as an Advertising Product Specialist, where she provided consultations for a range of advertisers from SMEs to agency partners. In addition, she was also a Partner Manager for publishers and developers, focused on growing the sell-side business.

Weera Kasetsin

 

Chief Product Officer
LINE Thailand

Weera is responsible for directing and managing the development of products and services on the LINE app to fulfill the needs of users. With over 25 years of experience and expertise in technologies and product development in various industries in Thailand and globally, his mission is to enhance the user experience in communication, lifestyle, and business solutions.

Phakwan Wongphontawee​

 

Chief Marketing and Partnership Officer
Plan B Media PLC.

With strong background in technology, design, and project management for almost 20 years.
Phakwan has been in the position since 2012-2019. Started from 0 screen to 10,000 screens, Phakwan is a key person behind diversified portfolio under DOOH of Plan B.
Since 2019, she has been in CMPO (Chief Marketing and Partnership Officer) is a new challenge in her career which has passed through critical times (COVID19). She is currently responsible for the revenue generation channels for the company through performance marketing which step out opportunity from the out-of-home media business to creating additional value for the brand and business.
Phakwan is recognized for her creativity and design thinking. She always be inspired by her surroundings and aiming for continuous improvement in both media and sales strategy. Phakwan has a purpose to make Bangkok a modern and fascinating city through digital OOH landmark. This has been demonstrated in Plan B’s masterpieces, Parc Paragon 90 degree screen and The Panoramix@CentralWorld

Kredrada Benjaathonsirikul

 

Business Development Director
VGI

Khun Joy has embarked on a major career transformation journey from being a product user to a product developer at VGI.
Before joining VGI, Khun Joy has worked with numerous global agencies such as GroupM, IPG, and Starcom.
The highlight of her career during her moment at the agency. her was winning 2 Gold Media Lions from Cannes Lions for the best use of integrated media and fast-moving consumer goods.
Moreover, Khun Joy has been invited to speak at various marketing stages as a representative of VGI, a leader in offline and online Solutions. She shared successful case studies of O2O Solutions marketing strategies, distinguished by precise analysis from deep consumer data of over 45 million people through VGI’s main platform. This enabled the campaigns to create unique experiences, reach target groups effectively, and generate measurable marketing results while also enhancing return on investment (ROI)

Sarinya Perumal

 

Thailand Head of Channel Partnership
TikTok

Sarinya Perumal is the Thailand Head of Channel Partnership at TikTok, commands the forefront of agency business in Thailand across media and creative agencies. Aiming to enhance platform knowledge and empower renowned agencies to optimally support brands with strategic approaches.
Prior to this role, Sarinya’s leadership was instrumental across multiple verticals, including mobile applications, food and beverage, and performance marketing agencies. This vast experience has enriched her with a broad perspective, enabling her to offer comprehensive support to brands and agencies alike. She is also a fervent advocate of leveraging creativity and advertising to drive sales, a vision she passionately shares at various industry events such as on Automotive, Finance, and F&B sectors.