Wannaporn and Her Achievements to be 2015 Young/Black Dragons of Asia Winner

I have been working in digital communication since 2009, started with JWT as Account Executive. I have to confess that it was a hard time for me as I have zero background in communication. Anyhow, I found it as a great challenge for me to prove myself dealing with new knowledge and handling with pressures. There, I have groomed my foundation on how a truly integrated communication is like. Since then I am fascinated and committed myself in the digital world.

Within the fourth year of my career, I have been promoted to the roles of Account Manager, and then Account Director respectively, which is way faster than an average promotion time to Thailand advertising industry. I believed that it was a solid result that proven my passions and dedications to the industry, and the career I loved.

My passion is all about being accepted as a trusted business partner (not just a traditional agency and client relationship). Projects under my supervision will be round planned with one basic foundation; not only grow the campaign by campaign size or budget, but the business of clients too.

I have been fortunate to work for “Tesco Lotus” as the account leader, leading group of talented people; creative, strategic planner, digital media planners, buyers and to be mentioned. At the same time my key client is known as one of the most talented person in Thailand digital industry, who believe in building a campaign that uses consumer insights as the starting point. I counted this as another challenge that fits to my base ground that a successful brand should not only connect with its audience but also connect through the message and the touchpoint we choose.