# 2024 #
MAAT MEDIA AWARDS 2024
Media Innovation Awards (2023)
GOLD – Wavemaker Thailand for Garnier’s AI Synthetic Voice
Best Use of Technology (2023)
GOLD – Wavemaker Thailand for Garnier’s AI Synthetic Voice
SILVER – EssenceMediacom Thailand for Sprite’s Heat happens, Stay Cool
Best Use of OOH and Transit (2022) – Best Use of Non-movable
GOLD – Wavemaker Thailand for Netflix’s The Eyeball Heist
FINALIST – EssenceMediacom Thailand for Sprite’s Heat Happens, Stay Cool
Best Use of Video: Digital (2022)
SILVER – Wavemaker Thailand for Boonthavorn’s Live Your Way
Ambient and Special Event (2022) – Best Use of Ambient Media
SILVER – Wavemaker Thailand for Netflix’s The Eyeball Heist
FINALIST – Mindshare Thailand for Vaseline’s Sunrise to Sunset
Best Full-Funnel Strategy (2023)
SILVER – Wavemaker Thailand for Oreo’s Black Pink
SILVER – Wavemaker Thailand for Hi-Q Super Gold Plus C
FINALIST – Mindshare Thailand for Cornetto’s Esport Triumph
FINALIST – Mindshare Thailand for Sunlight’s Heartfelt Glow
FINALIST – EssenceMediacom Thailand for Dermatix’s Full Brand
Best Use of OOH and Transit (2023) – Best Use of Non-movable
BRONZE – Wavemaker Thailand for Netflix’s Hunger
Ambient and Special Event (2023) – Best Use of Ambient Media
BRONZE – Wavemaker Thailand for Netflix’s Hunger
Best Media Strategy (2023)
BRONZE – Wavemaker Thailand for Oreo’s Black Pink
FINALIST – Wavemaker Thailand for Hi-Q Super Gold Plus C
FINALIST – Mindshare Thailand for Sunlight’s Heartfelt Glow
Best Full-Funnel Strategy (2022)
BRONZE – Wavemaker Thailand for Colgate’s Smile Out Loud
Effective Awards (2023)
BRONZE – Mindshare Thailand for Cornetto’s Esport Triumph
FINALIST – Mindshare Thailand for Unilever’s Beauty Hub Pro
Ambient and Special Event (2023) – Best Use of Special Event and Stunt / Live Advertising Awards
FINALIST – Mindshare Thailand for Ford’s พร้อมสู้ไหวกับอ้ายบ่
Best Use of Social (2023)
FINALIST – EssenceMediacom Thailand for Uniqlo’s #เสื้อยืดญาญ่า
IMC / Multiple Platforms Awards (2023) – Using 3 or More Medium
FINALIST – Mindshare Thailand for AXE’s Beat Drop
FINALIST – Mindshare Thailand for Lotus’s Transforming Lotus’s Stamp Collection Programme into a Catalyst for Retail Success
IMC / Multiple Platforms Awards (2023) – Using 3 or More Online Platforms
FINALIST – Mindshare Thailand for Suntory’s Brand’s Essence of Chicken: For Every Tiring Moment, There’s Brand’s!
Best Use of Data (2023)
FINALIST – Mindshare Thailand for Lotus’s Transforming Lotus’s Stamp Collection Programme into a Catalyst for Retail Success
Best Commerce (2023)
FINALIST – Mindshare Thailand for Unilever’s Beauty Hub Pro
FESTIVAL OF MEDIA GLOBAL 2024
Best Distribution and Amplification of Content
SHORTLIST – EssenceMediacom Thailand for Coke’s Kitchen
Best E-commerce Campaign
SHORTLIST – EssenceMediacom Thailand for Coke’s Kitchen
Best Use of Esports or Gaming
SHORTLIST – Mindshare Thailand for Cornetto
Best Use of Real-time Marketing
SHORTLIST – EssenceMediacom Thailand for Coke’s Kitchen
FESTIVAL OF MEDIA APAC 2024
Best Use of Out of Home
GOLD – Wavemaker Thailand for Netflix
Best Campaign for a Holiday or Celebration
SHORTLIST – Mindshare Thailand for Sunlight
Best Cause Campaign
SHORTLIST – Mindshare Thailand for Brand’s Essence of Chicken
Best Engagement Strategy
SHORTLIST – Mindshare Thailand for Brand’s Essence of Chicken
SHORTLIST – Mindshare Thailand for Cornetto
Best Integrated Campaign
SHORTLIST – Mindshare Thailand for Sunlight
Best Use of Esport & Gaming
SHORTLIST – Mindshare Thailand for Cornetto
Best Use of Technology
SHORTLIST – Mindshare Thailand for Vaseline
MMA SMARTIES Thailand 2023
Media Agency of the Year
Wavemaker
Purpose Driven Marketing – Social Impact Marketing
GOLD – Mindshare Thailand for Dove #LetHerGrow
Marketing Impact – Brand Experience
GOLD – Mindshare Thailand for Pond’s Triple Gluta Serum x Miss Grand Thailand
Impact Media – Creator / Influencer / Celebrity Marketing
SILVER – Mindshare Thailand for Pond’s Triple Gluta Serum x Miss Grand Thailand
Purpose Driven Marketing – Brand Purpose / Activism
SILVER – Mindshare Thailand for Dove #LetHerGrow
LINE Thailand Awards 2023
TOP ACHIEVEMENT AWARDS
LINE Ads Agency of the Year
Mindshare Thailand
SPECIAL RECOGNITION AWARDS
Creative Excellence Awards
EssenceMediacom Thailand for Cartier
BEST IN CLASS AWARDS
Best Official Account in Luxury
GroupM L’Atelier Thailand for Louis Vuitton
Best Official Account in FMCG
Mindshare Thailand for Unilever
Best Official Account in Tech, Telco & Entertainment
Mindshare Thailand for AIS
BEST SPONSORED STICKERS
Best Sponsored Stickers in Automotive & Energy
EsssenceMediacom Thailand for The Shell Company
Best Sponsored Stickers in Luxury
GroupM L’Atelier Thailand for Louis Vuitton
Best Sponsored Stickers in FMCG
Mindshare Thailand for Unilever
BEST LINE ADS
Best LINE Ads in Automotive & Energy
Mindshare Thailand for Mazda
Best LINE Ads in Luxury
GroupM L’Atelier Thailand for Louis Vuitton
Best LINE Ads in Finance & Banking
Mindshare Thailand for Kasikorn LINE
Best LINE Ads in Retail & Commerce
Mindshare Thailand for Lotus’s
BEST DISPLAY ADS
Best LINE Ads in Automotive & Energy
Mindshare Thailand for Volvo
Best LINE Ads in Luxury
EssenceMediacom Thailand for Cartier
Best LINE Ads in Insurance
Mindshare Thailand for AIA
Best LINE Ads in Retail & eCommerce
EssenceMediacom Thailand for LAZADA
# 2023 #
CAMPAIGN’S ASIA AGENCY OF THE YEAR 2023
THAILAND MEDIA AGENCY OF THE YEAR
GOLD – Mindshare Thailand
THAILAND DIGITAL AGENCY OF THE YEAR
GOLD – Mindshare Thailand
SOUTHEAST ASIA MARKET RESEARCH AGENCY OF THE YEAR
GOLD – GroupM Thailand
THAILAND PR AGENCY OF THE YEAR
FINALIST – EssenceMediacom Thailand
.
META AGENCY FIRST AWARDS 2023
Best in Branding Effectiveness
GOLD – L’Oreal by Wavemaker Thailand
Best in Commerce Strategy
GOLD – Charles & Keith by EssenceMediacom Thailand
Best in Data Strategy and Acquisition
GOLD – Harley Davison by EssenceMediacom Thailand
SILVER – Direct Asia by Mindshare Thailand
Highest Media Efficiency
BRONZE – Wavemaker Thailand
Most Improved Media Efficiency
BRONZE – EssenceMediacom Thailand
.
DRAGONS OF ASIA AWARDS 2023
BLUE Dragon – Best Campaign in Thailand
Wavemaker for Netflix’s The Eyeballs Heist
Best Brand Building and/or Awareness Campaign
SILVER Dragon – Wavemaker for Netflix’s The Eyeballs Heist
Best Marketing Discipline Campaign
BLACK Dragon Certificate – EssenceMediacom Thailand for Lazada’s Lazada Run
Best Use of Public Relations
BLACK Dragon Certificate – Wavemaker Thailand for Colgate’s Smile Out Loud
Best Use of Media
BLACK Dragon Certificate – Wavemaker Thailand for Netflix’s The Eyeballs Heist
.
MARKETING EXCELLENCE AWARDS 2023 – THAILAND
Excellence in Out-of-Home Advertising
GOLD – Wavemaker Thailand for Netflix’s Money Heist
SILVER – EssenceMediacom Thailand for Lazada Run
BRONZE – Mindshare Thailand for Vaseline’s SPF
Finalist – Mindshare Thailand for HBO GO’s The Last of Us
Finalist – Ogilvy, Idea Plus Solutions & Wavemaker Thailand for Halls’ XS Superman
Finalist – Ogilvy, Idea Plus Solutions & Wavemaker Thailand for Halls’ Num Khang Sai
Finalist – WundermanThompson & Wavemaker Thailand for Netflix’s Hunger
Finalist – EssenceMediacom Thailand for Sprite’s Heat Happens, Stay Cool
Excellence in Advertising
GOLD – Leo Burnett & Wavemaker Thailand for Oreo’s Songkran #SmileWithOreo
SILVER – Leo Burnett & Wavemaker Thailand for Oreo Blackpink
BRONZE – Mindshare Thailand for Dove’s #LetHerGrow
Excellence in Content Marketing
GOLD – Leo Burnett & Wavemaker Thailand for Oreo’s Songkran #SmileWithOreo
SILVER – Mindshare Thailand for Pond’s Tripple Gluta Serum x Miss Grand Thailand
Excellence in Sponsorship Activation
GOLD – Leo Burnett & Wavemaker Thailand for Oreo Blackpink
BRONZE – Mindshare Thailand for Pond’s Tripple Gluta Serum x Miss Grand Thailand
Excellence in Media Strategy
GOLD – Wavemaker Thailand for Netflix’s Money Heist
BRONZE – Leo Burnett & Wavemaker Thailand for Oreo Blackpink
Finalist – EssenceMediacom Thailand for NAC Long’s Mind Symptoms Do Matter
Finalist – Mindshare Thailand for Dove’s #LetHerGrow
Excellence in Viral Marketing
GOLD – Wavemaker Thailand for Netflix’s Money Heist
Excellence in Brand Strategy
GOLD – Leo Burnett & Wavemaker Thailand for Oreo Blackpink
Excellence in CSR / Cause Marketing
GOLD – Mindshare Thailand for Dove’s #LetHerGrow
Excellence in eCommerce Marketing
GOLD – EssenceMediacom Thailand for Dermatix’s eCommerce Programme FY22/23
Excellence in Marketing Innovation
GOLD – EssenceMediacom Thailand for Sprite’s Heat Happens, Stay Cool
Excellence in Brand Awareness
SILVER – Leo Burnett & Wavemaker Thailand for Oreo Blackpink
Finalist – Wavemaker Thailand for Colgate’s Smile Out Loud
Excellence in Communications / Public Relations
SILVER – Wavemaker Thailand for Colgate’s Smile Out Loud
Excellence in Experiential Marketing
SILVER – Leo Burnett & Wavemaker Thailand for Oreo’s Songkran #SmileWithOreo
Excellence in Influencer / KOLs Marketing
SILVER – Mindshare Thailand for Pond’s Tripple Gluta Serum x Miss Grand Thailand
Excellence in Integrated Marketing
SILVER – Leo Burnett & Wavemaker Thailand for Oreo Blackpink
Finalist – Leo Burnett & Wavemaker for Orei’s Songkran #SmileWithOreo
Excellence in Launch Marketing
SILVER – Leo Burnett & Wavemaker Thailand for Oreo Blackpink
Excellence in Mobile Marketing
SILVER – Mindshare Thailand for Vaseline’s Pro Derma – The LivingAd with The Living Skin
Excellence in Programmatic Marketing
SILVER – EssenceMediacom Thailand for Sprite’s Heat Happens, Stay Cool
Excellence in Customer Engagement
BRONZE – Mindshare Thailand for Pond’s Tripple Gluta Serum x Miss Grand Thailand
Excellence in Data-Driven Marketing
BRONZE – Mindshare Thailand for Vaseline’s Pro Derma – The LivingAd with The Living Skin
Excellence in Retail / Shopper Marketing
BRONZE – EssenceMediacom Thailand for Lazada Run
Excellence in Consumer Insights / Market Research
Finalist – Wavemaker Thailand for Colgate’s Smile Out Loud
Finalist – EssenceMediacom Thailand for Lazada Run
Excellence in Marketing to a Specific Audience
Finalist – EssenceMediacom Thailand for Lazada Run
Finalist – Mindshare Thailand for Dove’s #LetHerGrow
Excellence in Performance Marketing
Finalist – Mindshare Thailand for AIA Wellness
Finalist – Mindshare Thailand for KBank’s KLeasing
Excellence in Social Media Marketing
Finalist – Mindshare Thailand for Vaseline’s Pro Derma – The LivingAd with The Living Skin
.
M&M GLOBAL AWARDS 2023
BEST CAMPAIGN FOR ENTERTAINMENT
Winner – Wavemaker Thailand for Netflix’s The Eyeballs Heist
.
CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY
GLASS: THE LIONS FOR CHANGE
BRONZE – Edelman, Select Start & Mindshare Thailand for Dove
HEALTH & WELLNESS: HEALTH AWARENESS & ADVOCACY
BRONZE – Edelman, Select Start & Mindshare Thailand for Dove
PR: CULTURE & CONTEXT – CORPORATE PURPOSE & SOCIAL RESPONSIBILITY
SHORTLIST – Edelman, Select Start & Mindshare Thailand for Dove
MEDIA: USE OF OUT OF HOME
SHORTLIST – Wunderman Thompson & Wavemaker Thailand for Netflix
.
FESTIVAL OF MEDIA GLOBAL
BEST USE OF OUT OF HOME
SILVER – Wavemaker Thailand for Nextflix
BEST ENGAGEMENT STRATEGTY
BRONZE – Mindshare Thailand for Dove
.
LINE THAILAND AWARDS
BEST DISPLAY ADVERTISING OF THE YEAR IN PUBLIC SECTOR
WINNER – Department of Highways by Mindshare Thailand
BEST LINE ADS CAMPAIGN FOR THE YEAR
WINNER – Coca-Cola by WPP Open X
BEST LINE ADS AGENCY OF THE YEAR
WINNER – Mindshare Thailand
BEST OFFICIAL ACCOUNT IN TECH, TELCO & ENTERTAINMENT
WINNER – Advance Wireless Network by Mindshare Thailand
BEST OFFICIAL ACCOUNT IN FMCG
WINNER – Unilever’s Beauty Hot Pro by Mindshare Thailand
BEST OFFICIAL ACCOUNT IN LUXURY
WINNER – Louis Vuitton by GroupM Thailand
BEST SPONSORED STICKERS IN FMCG
WINNER – Unilever’s Beauty Hot Pro by Mindshare Thailand
BEST SPONSORED STICKERS IN LUXURY
WINNER – Christian Dior by GroupM Thailand
BEST LINE TODAY IN TECH, TELCO & ENTERTAINMENT
WINNER – Netflix by Wavemaker Thailand
BEST LINE TODAY IN AUTOMOTIVE & ENERGY
WINNER – Ford by Mindshare Thailand
BEST SMART CHANNEL IN AUTOMOTIVE & ENERGY
WINNER – Volvo by Mindshare Thailand
BEST SMART CHANNEL IN FMCG
WINNER – L’Oreal’s Biotherm by Wavemaker Thailand
BEST SMART CHANNEL IN LUXURY
WINNER – Tiffany & Co by Wavemaker Thailand
BEST SMART CHANNEL IN PUBLIC SECTOR
WINNER – Department of Highways by Mindshare Thailand
BEST LINE ADS IN AUTOMOTIVE & ENERGY
WINNER – Shell by EssenceMediacom Thailand
BEST LINE ADS IN FMCG
WINNER – Unilever’s Beauty Hot Pro by Mindshare Thailand
BEST LINE ADS IN LUXURY
WINNER – Cartier by EssenceMediacom Thailand
BEST LINE ADS IN BANK & FINANCE
WINNER – TMBThanachart by Wavemaker Thailand
BEST LINE ADS IN F&B
WINNER – Coca-Cola by WPP Open X
.
ADFEST 2023
MEDIA AGENCY OF THE YEAR
WINNER – Wavemaker Thailand
MEDIA PLANNING & EXECUTION
SILVER – Wunderman Thompson & Wavemaker Thailand for Netflix
USE OF GUERRILLA MARKETING & STUNTS
SILVER – Wunderman Thompson & Wavemaker Thailand for Netflix
USE OF PRINT & CONVENTIONAL OUTDOOR
SILVER – Wunderman Thompson & Wavemaker Thailand for Netflix
TRADITIONAL BILLBOARDS
SILVER – Wunderman Thompson & Wavemaker Thailand for Netflix
EVENTS, GUERRILLA MARKETING & STUNTS
BRONZE – Wunderman Thompson & Wavemaker Thailand for Netflix
INNOVATIVE USE OF OUTDOOR
BRONZE – Wunderman Thompson & Wavemaker Thailand for Netflix
.
FESTIVAL OF MEDIA APAC
BEST LAUNCH OR RE-LAUNCH
FINALIST – Mindshare Thailand for Brand’s
BEST CAMPAIGN FOR A SPECIFIC AUDIENCE
FINALIST – Mindshare Thailand for Dove
BEST ENGAGEMENT STRATEGY
FINALIST – Mindshare Thailand for Dove
BEST LOCAL EXECUTION OF A GLOBAL BRAND
FINALIST – Mindshare Thailand for Dove
.
MMA SMARTIES 2022
PRODUCT / SERVICE LAUNCH
BRONZE – Mindshare Thailand for Mirinda
.
.
# 2022 #
CAMPAIGN’S ASIA AGENCY OF THE YEAR 2022
THAILAND MEDIA AGENCY OF THE YEAR
GOLD – Mindshare Thailand
FINALIST – MediaCom Thailand
FINALIST – Wavemaker Thailand
THAILAND DIGITAL AGENCY OF THE YEAR
GOLD – Mindshare Thailand
BRONZE – MediaCom Thailand
.
MARKETING EXCELLENCE AWARDS – THAILAND
EXCELLENCE IN EXPERIENTIAL MARKETING
GOLD – Wavemaker for Netflix
EXECEKKENCE IN BRAND AWARENESS
GOLD – Wavemaker for Netflix
SILVER – Wavemaker for Colgate
EXCELLENCE IN MARKETING INNOVATION
BRONZE – Wavemaker for Netflix
EXCELLENCE IN COMMUNICATIONS / PUBLIC RELATIONS
FINALIST – MediaCom for Olay
EXCELLENCE IN INFLUENCER / KOL MARKETING
FINALIST – MediaCom for Olay
EXCELLENCE IN MARKETING TO A SPECIFIC AUDIENCE
FINALIST – MediaCom for Olay
EXCELLENCE IN CONTENT MARKETING
FINALIST – Wavemaker for Huawei
FINALIST – Wavemaker for Netflix
EXCELLENCE IN LAUNCH / RE-LAUNCH MARKETING
FINALIST – Wavemaker for Huawei
EXCELLENCE IN MEDIA STRATEGY
FINALIST – Wavemaker for Colgate
EXCELLENCE IN SOCIAL MEDIA MARKETING
FINALIST – Wavemaker for Garnier
.
DRAGONS OF ASIA
BLUE DRAGON – BEST CAMPAIGN IN THAILAND
Wavemaker for Garnier
BEST SOCIAL MEDIA OR WORD OF MOUTH CAMPAIGN
GOLD – Wavemaker for Garnier
BEST USE OF SOCIAL MEDIA CAMPAIGN
BLACK Certificate – Mindshare for Mirinda
BEST USE OF PUBLIC RELATIONS
BLACK Certificate – MediaCom for Olay
BEST SMALL BUDGET CAMPAIGN
BLACK Certificate – Mindshare for Brand’s
BEST USE OF MEDIA
BLACK Certificate – Mindshare for Mazda
BLACK Certificate – Wavemaker for Nextflix
