PODCAST – เปิดนิยาม “Consumer Insights” หรือ อินไซต์
และความสำคัญต่อนักการตลาด-นักโฆษณา
Introducing our newest communication channel, The Marketing Oops!’s MarTech Podcast – where Neil Mavichak and Pan Jroongtanapibarn of GroupM Marketing & Development will talk you through the arts of “Consumer Insights”.
During the first episode, we walk through the definitions of “insights” – what makes it an essential tool for marketers, and some little demonstration on the “how to” conduct/get the insights.
